Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

by Mal Warwick
     
 
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the

Overview

Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing—when done correctly—can raise more money for your organization. In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail.

Read a Charity Channel review:

http://www.charitychannel.com/publish/templates/?a=38

Editorial Reviews

From the Publisher
“…Mathematically educative…” (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)

Product Details

ISBN-13:
9780787967123
Publisher:
Wiley
Publication date:
03/07/2003
Series:
Mal Warwick Fundraising Series , #8
Pages:
272
Product dimensions:
7.02(w) x 9.44(h) x 0.83(d)

Related Subjects

Meet the Author

Consultant Mal Warwick is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; DONORDIGITAL.COM LLC; and Response Management Technologies, Inc. These companies provide a wide range of direct response fundraising and marketing services to nonprofit clients throughout North America. Warwick has taught fundraising techniques on five continents and is the author or editor of more than a dozen books on the topic of fundraising, including How to Write Successful Fundraising Letters.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >