Texts on Type: Critical Writings on Typography

Overview


Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, ...
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Overview


Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism.
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Editorial Reviews

Booknews
Reprints 50 essays and magazine articles about the history, aesthetics, and practice of type design and typography written by critics, historians, and type designers of the 20th century. The collection surveys the anatomical, metaphysical, and cultural implications of typeface development, drawing arguments from both traditionalists and innovators who challenged convention. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781581150827
  • Publisher: Skyhorse Publishing
  • Publication date: 2/1/2001
  • Edition description: Reprint
  • Pages: 288
  • Product dimensions: 6.75 (w) x 10.00 (h) x 6.80 (d)

Meet the Author

Steven Heller is co-chair of the MFA Design: Design as Author program at the School of Visual Arts, New
York. His many previous books include Typographic
Universe, New Modernist Type, and
Scripts.
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Table of Contents

Foreword
Introduction
1 Aesthetics: On Form and Expression
Found Poetry: The Dude Typographers 2
Old and New Fashions in Typography 6
Art in Type Design 16
The Modern Type Family 19
An Existential Guide to Type 21
2 Criticism: Type as Discourse
A Plea for Authentic Type Design 34
The Obscene Typography Machine 36
Type Is Dead: Long Live Type 39
Designing Hate 42
A Post-Mortem on Deconstruction? 45
Rumors of the Death of Typography Have Been Greatly Exaggerated 48
American Gothic 51
3 Anatomy: Understanding Typefaces
Adobe Garamond 54
Modern Style with a Human Face 65
Mrs. Eaves 68
An Examination of Egyptians 70
Lead Soldiers 77
Futura 82
Univers: A New Sans Serif Type by Adrian Frutiger 88
Sideshows in the Evolution of the Alphabet 90
The Space Between the Letters 93
4 Movement: Defining Modernism
From De Stijl to a New Typography 100
The New Typography 108
on typography 110
The Principles of the New Typography 115
The Bauhaus Tradition and the New Typography 129
The Consistency of Jan Tschichold 139
The Cult of Lower Case 143
The Philosophy of Modernism in Typography 146
Why Go Modern 149
The Good Old Neue Typografie 154
Typographical Warfare 156
Zombie Modernism 159
5 Practice: How Type Works
First Principles of Typography 170
Is the Abolishment of Justification Desirable? 178
Typographic Heresies 182
Typographical Topography 183
On the Choice of Typeface 193
Grid and Design Philosophy 198
On Classifying Type 201
Type Is To Read 210
Typography - "The Eye Is a Creature of Habit" 215
6 Reflections: Type and Passion
I Am Type 218
I Am Type! Revisited 219
The Dog of Alcibiades 221
The Trouble with Type 223
Experiments in Type Design 228
Electronic Typography 235
A Face by Any Other Name Is Still My Face: A Tale of Type Piracy 239
Bad Credit 257
The Land of Dancing Serifs 260
The Authors 263
Acknowledgments 268
Index 269
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