Textual Analysis: A Beginner's Guide

Textual Analysis: A Beginner's Guide

by Alan McKee
     
 

Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan Mc Kee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos.See more details below

Overview

Providing a straightforward introduction to textual analysis, starting from the most basic philosophical foundations that underlie the practice Alan Mc Kee works through the core issues step by step, drawing on examples from advertising, films, novels, comic books, television and videos.

Product Details

ISBN-13:
9780761949923
Publisher:
SAGE Publications
Publication date:
04/03/2003
Pages:
160
Product dimensions:
6.34(w) x 9.46(h) x 0.68(d)

Table of Contents

What Is Textual Analysis?
Does It Really Matter How People Make Sense of the World?
What's Interpretation Got to Do With It?
How Do I Know What's a Likely Interpretation?
Can't We Make It a Bit More Scientific?
Is That It?

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