Blue Carpet Treatment

Blue Carpet Treatment

4.0 4
by Snoop Dogg
     
 

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Despite his affection for blunt smoke, bejeweled pimp sidekicks, and girls gone wild, Snoop Dogg has matured somewhat since he Crip-walked onto the rap scene with 1993's irrepressible Doggystyle. His gangsta rap beginnings have yielded to pop-rap material, such as 2004's R&B-laced See more details below

Overview

Despite his affection for blunt smoke, bejeweled pimp sidekicks, and girls gone wild, Snoop Dogg has matured somewhat since he Crip-walked onto the rap scene with 1993's irrepressible Doggystyle. His gangsta rap beginnings have yielded to pop-rap material, such as 2004's R&B-laced R&G (Rhythm & Gangsta): The Masterpiece, but on Tha Blue Carpet Treatment, Snoop's creative pendulum swings back toward his grittier, G-funk roots. The Doggfather's bark is as ferocious as ever as he reps for the West Coast with crushing tracks like "L.A. Zoo" and "Gang Banging 101," featuring the Game. On his latest opus, however, Snoop doesn't just regain street cred and lambaste sucker MCs -- he also displays a more introspective side. "Vato" serves as a call for peace between black and Hispanic gangbangers, while the solemn "Imagine" finds Snoop, along with Dr. Dre and reclusive neo-soulster D'Angelo, pondering how different the world would be without hip-hop. Despite his return to more aggressive rhymes, Snoop doesn't leave his commercial fan base hanging. Both "Which One of You" and "Like This" follow R&G's successful singsong formula, but it's the entrancing R. Kelly collabo, "That's That Sh*t," that makes Tha Blue Carpet Treatment a Holly-hood party everyone will want to attend. Anslem Samuel

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Editorial Reviews

All Music Guide - David Jeffries
You can look at the hard-hitting Tha Blue Carpet Treatment as a reaction to the crossover-minded R&G (Rhythm & Gangsta): The Masterpiece, an album that featured Justin Timberlake and the mega-single "Drop It Like It's Hot." Since that polished -- some would say "watered-down" -- effort put him over the top (again), Snoop was seen shilling for Chrysler and Orbit gum when he used to rep Girls Gone Wild: Doggy Style videos and that green sticky-icky you can only get on the West Coast. The time to buy street cred would be now, right? Well, Snoop's been doing some amazing things under most folks' radar, and this album is the natural outcome. While the title is a little poke at the Crip/Blood, blue
ed dichotomy, Tha Blue Carpet Treatment feels like the G-funk soundtrack to Snoop's 2005 West Coast peace summit and all the positive hood moves he's made since then, like squashing all West Coast beefs and throwing some love to Cali's often-ignored Latin hip-hop community with his intentionally leaked "My Peoples" freestyle. It's the latter relationship that's responsible for the excellent "Vato," and while special guest B Real might be way bigger than 2Mex or most of the other names mentioned in "My Peoples," the Cypress Hill sideman needs Snoop in 2006 much more than vice versa. Polished efforts like the pimping "That's That S***" with R. Kelly and the strip club anthem "I Wanna F*** You" with Akon fall between Doggystyle-d gangsta throwbacks like the slinky "Crazy" with Nate Dogg and "Candy (Drippin' Like Water)," which features E-40 and Tha Dogg Pound next to lesser-known vets Goldie Loc and MC Eiht. Juggling "Candy"'s guests would be hard enough for lesser Gs, but it's a testament to Snoop that he can, and more so that he manages a full album that touches upon just about every ghetto flavor. Banger after banger, produced by everyone from Timbaland to the Neptunes, leads to a couple numbers that almost throw the album off-track: "Psst!," where Jamie Foxx woefully pretends he's Prince, and the pee-wee football anthem "Beat Up on Yo Pads," which is just out of place. Then there's the dream number "Imagine," a duet between Dr. Dre and Snoop that ponders a hood life not blessed with hip-hop, a life where the two would have never gotten "out from under." As the album exits on the positive "Conversations" with Stevie Wonder, memories of Rhythm & Gangsta's grandest moments return, and it becomes obvious Tha Blue Carpet Treatment isn't so much a reaction to that album as it is a house party celebrating Snoop's whole career. With heaping helpings of G-funk and Left Coast attitude, there's no reason any West Coast-loving hip-hopper should miss this party.

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Product Details

Release Date:
11/21/2006
Label:
Geffen Records
UPC:
0602517133921
catalogNumber:
000802302
Rank:
240741

Tracks

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Album Credits

Performance Credits

Snoop Dogg   Primary Artist
Julio G.   Guest Appearance
Barbara Wilson   Vocals
Mark Batson   Keyboards
Raul Midón   Guitar,Mouth Trumpet
Marlon Williams   Guitar
Soopafly   Vocals
Chris Starr   Background Vocals
Sean Cruse   Bass
Lamar Edwards   Bass Guitar
Erik "Baby Jesus" Coomes   Bongos
9 Inch Dix   Track Performer
Dawaun Parker   Keyboards

Technical Credits

Jamie Foxx   Producer
M. Batson   Composer
Julio G.   Interlude
DJ Pooh   Producer,Engineer,Vocal Engineer
J. Peter Robinson   Art Direction
Roger   Composer
D. Washington   Composer
Stevie Wonder   Producer
Mark Batson   Producer
Nate Dogg   Contributor
Timbaland   Producer
Mauricio Iragorri   Engineer
Deborah Mannis-Gardner   Sample Clearance
Pharrell Williams   Composer
Soopafly   Producer
A. Tyler   Composer
Abel Garibaldi   Engineer
A. Young   Composer
Tim Mosley   Composer
N. Hale   Composer
Paul Bruski   Engineer
Ian Mereness   Engineer
O.B. Jackson   Composer
Anthony Mandler   Art Direction
Shon Don   Engineer
Ted Chung   Engineer,Marketing
T. Martin   Composer
Aliaune "Akon" Thiam   Producer,Engineer
Mike Chav   Engineer
Chris Soper   Engineer
Orlando Rashid   Engineer
D. Armstrong   Composer
"Fredwreck" Farid Nassar   Producer
R.S. Thomas   Composer
DJ DDT   Producer
Shante "Boss Lady" Broadus   Contributor

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