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The Thank You Economy
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The Thank You Economy

4.0 32
by Gary Vaynerchuk
 

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of

Overview

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

Editorial Reviews

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to 34-year-old entrepreneur/author (Crush It), those one-way exchanges no longer tell the true story of what's really on in the American marketplace. Using example after cogent example, he explains how our new Thank You Economy is superseding old models with its combination of constant communication, honesty, responsiveness, quality, and value. Relevant and readable.

Library Journal
Author Vaynerchuk (Crush It) shares his fascinating analysis of how the Internet has influenced revolutionary changes in communications, the way we buy and sell, and how businesses and consumers interact. These changes are forcing businesses to rethink the value of the ongoing development of online technology. Vaynerchuk acknowledges typical company resistance to investing in a deeper customer connection using social media and discusses realistic corporate concerns about return on investment in the technology, control of an online message, and the possible consumer backlash to the use of these new tools. He also explains various factors that define and drive an investment in social media that will help produce success. Vaynerchuk's passionate, heartfelt reading keeps this lively material moving along, although his frequent alerts and asides about his "off-script" comments quickly become annoying. Nevertheless, this is an important work that solidly sets the stage for any business or organization interested in maximizing today's ubiquitous social media tools. [See Prepub Exploded, 7/14/10; the HarperBusiness hc, published in March, was a New York Times best seller; the HarperCollins pb will publish in October 2012.—Ed.]—Dale Farris, Groves, TX

Product Details

ISBN-13:
9780061914188
Publisher:
HarperCollins Publishers
Publication date:
03/08/2011
Pages:
256
Sales rank:
118,555
Product dimensions:
5.50(w) x 8.30(h) x 1.00(d)

Meet the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

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The Thank You Economy (Signed Edition) 4.1 out of 5 based on 0 ratings. 32 reviews.
sbrita More than 1 year ago
I looked forward to reading this book because I've been a big fan of Gary for a long time. He was one of the first to utilize social media as a primary marketing channel to grow business. The book is good, but not great. His writing style is easy going and easy to absorb. His descriptions and explanations are good. Overall, he clearly understand the space and what it means to be marketing in the social space. There is a clear difference between broadcast media and social media and he walks through the differences. There were two things about the book that bothered me: 1) some of the business acumen was questionable. One my favorite quotes, "Wall St requires firms to be very short term profit driven." If only we could all think long term . . no need for budgets or profit targets. As with most social pleas, the ROI of efforts are hard to pin down in $ and cents. He goes a bit overboard trying to explain the value of having advocates. He should have focused on the obvious - you converse with your customers - you have a free channel of distribution. 2) and this one is tough . . .anytime someone writes about their experience, its hard for them not to gloat about how awesome they are. Gary doesn't do it too much, but he does drag his ego into a few chapters. I'm sure it works for wine library - I'm not sure his approach would work at larger companies. If it did, they'd likely rename "work" "play". Otherwise it is a good read if you want to understand social efforts. There wasn't anything in this book that a user can't find on well read blogs or even on techcrunch. Similar to Groundswell - - it didn't shed light on anything new. Just reinforced how amazing the social space can be if used properly. Can one find out how to use social properly by reading the book? - yes. So, mission accomplished.
mikehill33 More than 1 year ago
Lots of good stuff to start but it turned too shallow by books end. Gary is great and should be followed. Book? Not so much.
dontheideaguy More than 1 year ago
Excellent follow-up to the author's first book (Crush It!: Why NOW Is the Time to Cash In on Your Passion) and specifically deals with using every tool available to a business in order to show that they love and appreciate their customers. Businesses think they've got this covered "we say 'hello and have a nice day' everytime a customer buys from us" and they couldn't be more wrong. Saying "thank you" with style, panache, personality, and (most importantly) a personal touch is the way companies like Zappos, CD Baby, and (sadly) only a very few others (some of whom are profiled in the book) are standing out in a business environment where what a person's friends say about your business is waaay more important that what a brochure or advertising campaign says about a business.
abutler More than 1 year ago
An easy read with useful information surrounding increasing customer service and how in the age of cloud computing nearly everywhere is local..social media is relevant and powerful, but he drags on in places and the book is full of fluff. A decent read.
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RolfDobelli More than 1 year ago
According to the French expression, "plus ça change, plus c'est la même chose" (the more things change, the more they stay the same). Marketing consultant Gary Vaynerchuk sees truth in these words. He argues that your great-grandparents probably knew the value of nurturing personal relationships with their customers, but their wisdom vanished when big corporations grew and managers found it more cost-effective to ignore customer concerns. Social media have changed all that, giving marketers the welcome opportunity to connect with current and potential customers in a manner unseen for several generations. If your customers like you, they'll use Facebook, Twitter, LinkedIn and other networks to sing your praises. If they don't like you, they'll spread that news just as quickly. Vaynerchuk's book might not be revolutionary, but it's a thought-provoking addition to the discourse on social media, and a light, well-argued, entertaining read filled with real-world examples. getAbstract heartily recommends it to managers, employees and customers - to everyone who expects open, honest and caring relationships in their business dealings.
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