The Thank You Economy

The Thank You Economy

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by Gary Vaynerchuk
     
 

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of…  See more details below

Overview

“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.

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Editorial Reviews

Library Journal
Author Vaynerchuk (Crush It) shares his fascinating analysis of how the Internet has influenced revolutionary changes in communications, the way we buy and sell, and how businesses and consumers interact. These changes are forcing businesses to rethink the value of the ongoing development of online technology. Vaynerchuk acknowledges typical company resistance to investing in a deeper customer connection using social media and discusses realistic corporate concerns about return on investment in the technology, control of an online message, and the possible consumer backlash to the use of these new tools. He also explains various factors that define and drive an investment in social media that will help produce success. Vaynerchuk's passionate, heartfelt reading keeps this lively material moving along, although his frequent alerts and asides about his "off-script" comments quickly become annoying. Nevertheless, this is an important work that solidly sets the stage for any business or organization interested in maximizing today's ubiquitous social media tools. [See Prepub Exploded, 7/14/10; the HarperBusiness hc, published in March, was a New York Times best seller; the HarperCollins pb will publish in October 2012.—Ed.]—Dale Farris, Groves, TX

Product Details

ISBN-13:
9780062036445
Publisher:
HarperCollins Publishers
Publication date:
03/08/2011
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
256
Sales rank:
353,590
File size:
641 KB

Meet the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006.  His lessons on social media, passion, transparency, and reactionary business are not to be missed!

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