Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

3.6 3
by Jay Heinrichs
     
 

View All Available Formats & Editions

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank

Overview

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
 
The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Product Details

ISBN-13:
9780385347754
Publisher:
Crown/Archetype
Publication date:
08/06/2013
Edition description:
Revised
Pages:
432
Sales rank:
9,218
Product dimensions:
6.10(w) x 9.10(h) x 1.00(d)

Meet the Author

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion 3.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Great read!
Anonymous More than 1 year ago
I found this book tedious and uninformative. Oh there is plenty of information here but the author is so busy trying to be clever and funny that his points are barely made. His examples are of such fleeting coverage and so intellectually lightweight, I gained little actual knowledge. There are better sources of this material.
Seghetto More than 1 year ago
This book enlightened me as to the art of argument. I used to just argue with people using whatever arrows in my quiver that I could grasp for. Now I am equipped with an arsenal that I will carry with me everywhere. Heinrichs does a fantastic job of categorizing the tools of persuasion, as well as providing some examples to get started on the art of rhetoric. I hope rhetoric comes back, because we lack a true appreciation for heated discussion in the United States.