Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion [NOOK Book]

Overview

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
...
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Thank You For Arguing, Revised and Updated Edition: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

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Overview

For when you really have to get your point across…          
 
*Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of apologies—and an “Argument Lab” section to put your new skills to the test.*
 
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.
 
The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy.

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
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Editorial Reviews

From Barnes & Noble

This expanded, revised edition promises to increase the popularity of its 2007 word-of-mouth favorite predecessor. Now a whopping 400 pages, Thank You for Arguing uses reader-friendly strategies to communicate the do's and don't's of persuasion. Its useful mix of rhetorical devices, history, tips, sidebars, and anecdotes make it an ideal choice for crossover readers. This paperback and NOOK Book original contains new chapters on leadership, the pitfalls of apologies, and an "Argument Lab" section to put your new schools to the test.

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Product Details

  • ISBN-13: 9780385347785
  • Publisher: Crown Publishing Group
  • Publication date: 8/6/2013
  • Sold by: Random House
  • Format: eBook
  • Pages: 432
  • Sales rank: 63,027
  • File size: 3 MB

Meet the Author

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he’s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.
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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 18, 2013

    Fabulous. Such amazing ideas so eadily applied.

    Great read!

    1 out of 1 people found this review helpful.

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  • Posted February 27, 2014

    Rhetoric for Dummies

    This book enlightened me as to the art of argument. I used to just argue with people using whatever arrows in my quiver that I could grasp for. Now I am equipped with an arsenal that I will carry with me everywhere. Heinrichs does a fantastic job of categorizing the tools of persuasion, as well as providing some examples to get started on the art of rhetoric. I hope rhetoric comes back, because we lack a true appreciation for heated discussion in the United States.

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