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Posted October 26, 2000
I found the book pretty interesting and well worth the time invested in reading it. Able to digest the information in a few short hours, the book contained several useful chunks of information that any manager could immediately incorporate in his/her daily routine. A good read for all types of managers, be they a senior executive of a .com, a middle manager at a mid-size company or a first-time manager. The book also contains some time management principles that can be applied even if you don't have a staff reporting to you. I'd recommend it to both my friends and business colleagues.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 13, 2000
This book is basically an Internet version of Mark McCormack's classic, What They Don't Teach You at Harvard Business School. His basic point is how you can get more done in less time, with fewer errors, and less effort. That is essential in any fast-paced situation. Anyone who has wondered how an Internet CEO expands a business rapidly will get valuable details that can be applied to anyone's business in shrinking elapsed time. If I say all of those nice things, why didn't I rate the book higher? Basically, because it seemed to me that all of Mr. Breier's principles serve to create many transactional interactions, but do relatively little to create and extend trustworthy relationships. Just because someone e-mails me three times a day doesn't mean that I feel any closer to them. Mr. Breier often seems to confuse more activity with effectiveness. For example, his claim to fame is as a marketing thinker, yet the weakest of his principles had to do with picking brand names. In fact, the name of his business, 'Beyond.com,' seems to me to be a perfect example of a name that will be hard to turn into a meaningful brand. With a better brand name, the cost of building could have been vastly less. He is pleased to report in the book that appearing mostly undressed on CNBC got him lots of impressions for the company's Web site. I agree that it got lots of impressions, but at least some of them had to be bad impressions. I was particularly surprised that he missed the lesson of The One Minute Manager, which this book is supposed to update. The main idea of that book is to encourage people by catching them doing something right, and praising them. They they get things done without much support, other than helping them learn. Mr. Breier's world would not permit the time to do that. His book is filled with lists of do's and don'ts -- far more than most people will be able to remember, each of which must be executed in ever faster amounts of time. Who would want to live like that? At a time when Internet business models are rapidly becoming obsolete, I had expected that he would remind people to stay ahead of the competition with evolving business models and to treat and help employees and customers better than anyone else does. I looked in vain for those important priorities. The closest he gets is telling people to 'make feedback your friend.' The book's concept is a good one, but the execution just isn't there. Those who have trouble speeding up their activities will probably get some good ideas here, though, as a time management book in the Internet age. I gave the book three stars for its ideas on that subject. After you finish this book, consider what your top three priorities should be to ensure the most rapid and sustained success. How can your organize what you do to accelerate progress in those areas? How can you organize your time to make your work more fun and meaningful to you? How can you improve the lives of those you come into contact with? Feel free to add any other dimensions that you care about to these questions.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 18, 2000
I really enjoyed this book, given to me by a friend. It has tons of great tips for working in 'Internet time.' I especially enjoyed the email chapter and plan to share the ideas with coworkers on how to better manage email. It was a very fast read; I was able to read it in on a business trip and share ideas at a staff meeting the next day! I definitely recommend this book if you want some fast, easy-to-apply tips on how to get out of email hell and hold better meetings.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.