The 12 Investment Myths: Why Individual Investors Are Failing Miserably and How You Can Avoid Being One of Them

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Overview

"Most people believe that investing is an analytical pursuit. But the truth is that emotional discipline plays a much greater role in determining investment success, because emotions drive behavior. Wall Street and the media play on investors' emotions and lead them to believe assumptions that are very often the exact opposite of what is true.

Editorial Reviews

Julie Blake
This book really opened my eyes to what the author refers to as "The twin forces of wealth destruction in America" (Wall Street & the media)& how they feed off of each other. If you are interested in the real keys to wealth creation & the truth that investing is boring & predictable when approached with a calm, unemotional mindset, this book is a must read.
It's a rare delight when a book actually delivers what it says it will...delivering powerful truths with a clever sense of humor...
From The Critics
FINALLY, a book that makes some sense of investing in general. Instead of buying into the "media train" and all the almighty analysts who think they know everything about every stock and industry, Calhoun's book cuts through all the hype and lays it all out in a very pragmatic (sometimes quite witty)way that we can ALL understand.

Product Details

  • ISBN-13: 9781934759196
  • Publisher: Reed, Robert D. Publishers
  • Publication date: 4/15/2009
  • Pages: 112
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Jack J. Calhoun, Jr. is the Managing Principal of Capital Directions, LLC, one of Atlanta's largest independent investment advisory firms. He has written extensively on the fundamentals of investment success (featured in The Wall street Journal, Investor's Business Daily, The Atlanta Journal-Constitution, etc.) and is a frequent speaker on investment-related topics to professional associations and investment clubs.

Table of Contents

Acknowledgments V

Author's Note XI

Introduction XIII

Myth 1 A Savvy Investor Should Be Able to Beat the Market 1

Myth 2 Brokerage Firms Are Built on a Client Service Model 9

Myth 3 It's All about Performance 17

Myth 4 Activity Is Good 27

Myth 5 Investors Do All Right for Themselves 33

Myth 6 The Media Is a Good Source of Investment Advice 41

Myth 7 Invest in Good Companies 51

Myth 8 Investing Is Exciting 61

Myth 9 All Risk Is the Same 69

Myth 10 The End Is Near-So Why Invest? 79

Myth 11 I'm Not a Market Timer 87

Myth 12 An Investment Advisor's Job Is to Find You "Opportunities" 97

Conclusion 105

Endnotes 111

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