Read an Excerpt
Can You Really Live Your Life, Your Way?
Can you have everything you want in life?
That word "everything" is a really big word.
Within specific boundaries and certain parameters, you can have almost everything you want in life. I'd like to show you how to be where YOU want to be in YOUR life.
What will you learn in this book?
You will learn that if you can "be real" about the life you dream of and desire, you can have it.
...It was just one of those conversations two friends have until one of the most brilliant people on the planet, my friend Richard Brodie, who "invented" Microsoft Word and later authored Virus of the Mind...said, "You know, you ARE the most productive person I've ever met." And he worked with the most productive company at its genesis...its most productive time. Richard never just says anything. He thinks about everything he says. He's intellectually meticulous in a way that I am jealous of to this day. I don't know that he was right about me, but of the two or three questions people ask me, one of them is "how do you get so much done?"
To live life your way, you'll find out how to break free of what holds you back. And you do that by following the simple steps to:
a) Reduce Procrastination
b) Increase Productivity using a Time Planning System that actually works.
c) Integrate Key PEOPLE into your Life
d) Know Who You Are...and Find Out Where You Want to Be
This book is a "formula" for having What You Want 168/24/7.
It is a formula for Living Life Your Way
It is a formula to have all; to be all that you want to be.
It is a formula for having a life with meaning.
Ultimately, thissimple methodology is designed from studying mountains of not so simple research on goal achievement, enhancing productivity and overcoming procrastination.
I've done the digging for you, because if we don't take advantage of the science of achievement, we become limited to each guru's ideas of what works and what doesn't.
This book is different from any other book you've read.
You've already figured out that there are several problems with popular goal setting books, time planners and similar pop psychology stuff. Most are very well intended, many have honorable and admirable ideals, but they simply don't work in the real world.
The problem with almost all of the other work in the "reach your dreams" genre, is that the books are authored by people who don't understand how people think and what they really want to do in life. They truly believe that if you do what other people with great lives do, that they will get the same results. It simply doesn't work that way.
I've developed this "system" for people who want to live life on their own terms and not succumb to being "stuck." I've put this together for people who realize that using someone else's strategy is far from assurance of anything.
Example: The top golfers will all tell those asking for the secrets of their victory that they, for example, visualized success as a big part of their game. As you interview the winning golfer and he'll tell you other things he did to win. Then what happens is you go and do that same stuff and you don't win.
Every other golfer on the tour did the same rituals, the same visualizations. The people who "fail" are doing the same things as the people who are the "winners."
"Modeling" is a really important concept. You'd think that if you found out what someone else was doing and then went and did it, you'd get the same results.
It sounds so obvious.
And it doesn't work that way in real life, because modeling is all about what someone else did, what they believe, what they think, their sequencing of actions. And the fact is, that given a different context or a different environment or a different personal history or a different wife or a different automobile, or a different boss or a different domed stadium....well...the model falls apart.
This doesn't mean we stop asking achievers what they do and how they do it, you just don't fall into the trap that one author did in his book, about companies that were at the pinnacle of their success in the 80's and 90's. The author did painstaking data collection and tons of interviews from pretty much all the top companies from the 20 years he analyzed. The book became a cornerstone of a million libraries.
Sadly, the information that was collected wasn't the necessary information for determining greatness or success in companies. In the ensuing decade after the release of the book, the companies that had been truly spectacular were no more than average in growth or stock value.
To the author's credit, he's written a follow up book having the benefit of hindsight.
But the lessons learned directly and by extrapolation from the observations made in the book and then finding out that they aren't the factors that cause greatness are shocking. These lessons are profound.
You read the book and it all "makes sense." I'm looking at it right now, and it's hard to believe that the conclusions of what makes people and companies great...is simply incomplete at best, or wrong at worst. But it all made "sense" when I read the book as it did to another million owners of businesses small and large.
The real lessons in retrospect are quite different from what the book posited originally. In real life we now know that...
1) What got you to #1, doesn't keep you there.
2) You must evolve.
3) You must never get too comfortable because change is coming.
4) What you believed got you to #1 probably didn't get you there at all.
5) There is a lot of randomness in life that just happens to you and me.
6) You can pick yourself up from any point and achieve greatness in your life.
7) More important than success is to understand failure.
8) Long-term failure is common to human nature.
9) If you utilize designed "MOVING AWAY FROM" FAILURE STRATEGIES, you will succeed.
10) The Status Quo is your desired state of mind but the world around you requires that you change.
It's interesting that social scientists; academicians, had this all figured out years ago.
Researchers have determined that people are lousy at analyzing themselves. People don't know why they just did whatever they did, nor what they will do next. People have little idea where they will be as far as life is concerned in five years.
For example: Nothing is more important than environment and context to achievement. Take the child out of one classroom and put her in another very different room and she will perform differently.
Want a specific? Take female students out of the room with male students and girls/women will perform significantly better at mathematics.
Another? Bring "black people" into a strategy meeting filled with all "white people" and people in the group as a whole make BETTER decisions.
There are thousands of studies that I've pored through to shape a worldview of human behavior that is based on observation and not the personal biases of a Pastor, a Manager, a Salesperson, a Mother, or Kevin Hogan.
When you find out that success isn't caused by XYZ, you need to make sure you tell the rest of the world, because a lot of people are going to say, "Oh, that's what made Ford so great! Cool, we'll do that, too!" But it's not what made Ford great. It SEEMED LIKE IT, but there were no scientific studies and actual statistical analyses completed. And when you go looking for something, you tend to find it.
Example: People reasonably believe that leadership is really important in a company. Yes, it can be. But if you look at things objectively, you see that some of the most corrupt people helped build some of the most successful companies (success defined as market capitalization being big or stocks that went up and up and up in this case).
Character matters to me, but in most companies, it doesn't matter much to profits.
Leadership matters to me, but who is President of most, but not all, companies doesn't make a lot of difference in the success of the company in the long run.
Honesty matters to me but...you get the idea.
What if the people who "model" successful companies and successful people got the REAL ANSWERS to the questions, "Then what did you do?" and "How did you deal with that?" and "What specifically did you do next?"
An answer would be the equivalent of a record-breaking superstar in baseball coming out and saying, "I took steroids."
The real answers, the true, honest, accurate, real answers are often what we don't want to hear.
Executives don't tell you they failed to fund the pensions, or that they based their pension projections on market returns that have never been matched in the past. The government doesn't tell you they built their Social Security scheme precisely as Bernie Madoff built his billion-dollar Ponzi scheme.
Part of what is unusual about this book is that it's based on the assumption that people who achieve greatness are as defective as anyone else, and that what the rich and famous told you made them successful...was wrong. They glossed over reality and painted it how you wanted to hear it. Or, maybe they thought that they got the life they did because they were "blessed", or for some other reason that wasn't quite on the mark.
You won't get that in this book.
This book is radical because I have an agenda. I have decided to be the first person to tell you the truth about time planning, time management, goal setting, procrastination and achievement.
Don't think that means that everything will be different from what you have read in the past. That isn't going to happen. You'll simply see what works, what really matters.
Even though character, honesty, and thoughtful leadership don't really correlate to market cap or stock price success, I would prefer that you adopt characteristics of goodness rather than otherwise.
It makes the world a better place and as crazy as that sounds, it means a lot to me as a person.
That said, you won't read any BS in this book. When I tell you I am motivated by something like sex, for example, you don't need to gasp and pretend that I have said anything all that surprising. I promise you that the more accurately you portray your Self to your Self, the more likely you are to get what you want in life. And you can always be frank with me. Always.
Nevertheless you will be surprised and startled at times as you turn the pages of this book. You'll find out that sometimes common sense isn't common. You'll also find out that some stuff from conventional wisdom does work in real life. You'll discover that some doesn't.
I will never give you a bogus pep talk. Professional Coaches don't BS their players. They know their players. They draw plans. They make contingencies. They have backup players that are ready to go. The team with the better players will win more than they lose, but if two teams players are exactly the same in execution, the team with the better plan, plays and contingencies will win. That would be you.
Finally, every now and then I will mention a program or a live event that I have developed that I think might be useful for you to know about. There are no 1-800 numbers in this book. But the programs that are noted are noted because there is breadth and depth in those specific areas that go far beyond what you can do in a 300-page book. Some things you simply can't "read into being."
You picked up this book because you want to do one of the few things that every human being really does deserve. You want to live they life you want.
Today, you begin.