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Doody's Review ServiceReviewer: Chantal A Imbs, DVM (University of Illinois College of Veterinary Medicine)
Description: This book is a valuable resource for veterinarians on all things management related thanks to 13 accurate chapters.
Purpose: It is designed to supply veterinary practices with the information necessary to compete effectively in the marketplace and to demystify the business side of veterinary profession, in order to appreciate where money flows into a practice and where it flows out. The five editors and 55 contributors provide a much-needed resource to the veterinary profession.
Audience: This is an appropriate source of information for practice owners, administrators, associates, and staff, according to the author. It may be useful for veterinary students or newly graduated veterinarians, too, as it proffers accurate advice about how to deal with clients.
Features: This is a comprehensive, thorough, concise reference that covers numerous topics, whether you want to know how to price a service, how to market it, how to prevent embezzlement, or how to deal with owners whose pets are considered family members. For direct application to practice, every topic includes a couple of up-to-date examples that are really helpful and make this book an ideal resource for busy practitioners. The glossary is detailed and valuable.
Assessment: Despite an unfortunate black-and-white presentation, the quality of this book is very high. This book offers accurate information and real word, relevant examples on important topics for veterinary practices in a thorough and precise format. This is a useful and appropriate source of information for anyone who needs insight into veterinary practice management.