The 7 Essential Steps To Successful Ebay Marketing

Overview

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
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Overview

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
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Product Details

  • ISBN-13: 9780072260915
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 6/16/2005
  • Edition number: 1
  • Pages: 228
  • Product dimensions: 0.52 (w) x 6.00 (h) x 9.00 (d)

Meet the Author

Janelle Elms (Kirkland, WA) is a lead instructor with eBay University, creator and teacher of the eBay 101 and 102 classes, and a Silver Power Seller on eBay. Phil Dunn (Costa Mesa, CA) is a marketing consultant and advertising writer whose clients include Fortune 100 leaders Microsoft, Hewlett-Packard, Pitney Bowes, and IKON. Amy Balsbaugh (San Francisco, CA) has been selling antiques and collectibles on eBay since 1998 and is an original member of the PowerSeller program.

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