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The 7 Triggers to Yes: What Drives People to Make Decisions (and how to Steer Them in Your Direction)

Overview

Master the Art—and Science—of Persuasion.

“Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”
—Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute

“The seven triggers will help people get things done more quickly, more easily, and with better results.”
—Michael J. Iandolo, President and General Manager,

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Overview

Master the Art—and Science—of Persuasion.

“Using the latest technological data, Granger gives the complex art of persuasion the ease of paint-by-numbers clarity and a process for success.”
—Leslie Schweitzer Miller, M.D., New York University School of Medicine, New York University Psychoanalytic Institute

“The seven triggers will help people get things done more quickly, more easily, and with better results.”
—Michael J. Iandolo, President and General Manager,

Lucent Technologies Mobility Solutions

“Granger has transformed [brain imaging] research into a readily understandable and workable program….When you need to persuade, The 7 Triggers to Yes shows you how in a new and highly effective way.”
—Robert H. Miller, Former President and CEO, Charles of the Ritz Group. Ltd.

“Bravo! I couldn't put it down….I now see there is a much more efficient way to persuade and influence others.”
—Josiah Stevenson, Former Director of Development, Dartmouth College

“Russ has assembled an impressive army of thought leaders on the subject of persuasion. A great read.”
—Gerhard Gschwandtner, Founder and Publisher, Selling Power

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Product Details

  • ISBN-13: 9780071544375
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/17/2007
  • Edition number: 1
  • Pages: 240
  • Sales rank: 701,043
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.95 (d)

Meet the Author

Russell H. Granger is the founder of ProEd, a training consultancy specializing in management, sales, service, and personal productivity courses. Since 1981, ProEd has created peak performance programs and multi-media workshops for a variety of organizations. With a degree in psychology, he has spent decades researching and teaching the art and science of persuasion. He speaks frequently to executives, managers, and salespeople throughout the United States, Europe, Australia, New Zealand, Singapore, Hong Kong, and India.

His website is www.seventriggers.com.

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Table of Contents

The Awesome Power of Persuasion

Winners and Losers

Persuasion—Then and Now

What’s the Breakthrough

Decision Management

Persuasion Powerhouses

Triggering YES

Friendship Trigger

Authority Trigger

Consistency Trigger

Reciprocity Trigger

Contrast Trigger

Reason Why Trigger

Hope Trigger

Persuasion Goals

Persuasive Communication

Persuasive Presentations

Resolving Resistance

Getting Commitment

Wrap

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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Posted August 8, 2009

    Emotion, not logic, is the key to impacting people and moving them to action.

    This is the vital point of the compeling book, "The Seven Triggers to Yes, The New Science behind Influencing People's Decisions" by Russell Granger. Emotional thinking is a foregign concept to many, as our education system is centered around logic, or often referred to as "left brain" thinking. "Right brain" thnking is the creative side, the side where our emotions flow from. A book that compliments "The 7 Triggers to Yes" is "A Whole New Mind" by Daniel Pink. While Danile's book explores the general importance of developing "right brain" thinking, "The 7 Triggers to Yes" explains in detail how to harness emotional thinking as a means to postively impacting and influencing other people. Because moving people to action is the key to success in any business, the knowlege in this book will serve as a vital guide to the reader, helping them to reach their ultimate potential.

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  • Posted May 9, 2009

    How to influence other´s.

    THis book is not about manipulating other´s, it is about giving knowledge, information and respect, what is behind every action and how to give the best in the companies and organizations. Small but well organized Chapters, some new elements of leadership, very good book.

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  • Anonymous

    Posted December 27, 2007

    A reviewer

    This book would really impress you as it has the power to let you flashback into your real life situations as you read it and then let yourself validate the 7 triggers against them. Its a sort of book which would grow on you almost instantly and would be hard to put down once you start reading it. I am sure it'll make it to the league of some of the biggest bestsellers like Blink. Congratulations to Russel for writing this great read.

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