Often compared to the E-Myth, Shepherd's celebrated less-is-more approach to small business management, permanently links what's most profitable for your business with what's most pleasurable for you. Here, in one unified system, Shepherd boils down the best of the best—8 critical steps that represent decades of research and real-world testing with thousands of entrepreneurs. The 8 Steps is an indispensable ...
Often compared to the E-Myth, Shepherd's celebrated less-is-more approach to small business management, permanently links what's most profitable for your business with what's most pleasurable for you. Here, in one unified system, Shepherd boils down the best of the best—8 critical steps that represent decades of research and real-world testing with thousands of entrepreneurs. The 8 Steps is an indispensable guide for the owner or manager of any small business.
In Step 1 you will learn how to prepare for change and to make it happen.
In Step 2 you will learn how to do less and make more (with clear case studies)
In Step 3 you will learn how to discover your "ideal customers"
In Step 4 you will learn how to "grow roots" around your customers so they can't leave!
In Step 5 you will learn the power of even a 1% price increase
In Step 6 you will learn how to "break out," not just break even
In Step 7 you will learn how to make even giant tasks seem easily manageable
In Step 8 you will learn how to take advantage of the most important word in business
And throughout, you will be guided by a powerful, visual goal-mapping process called a photo map.
The thousands of readers of the print version and thousands more workshop attendees have consistently called The 8 Steps nothing short of life-changing.
After 25 years of teaching entrepreneurial finance and strategy, and working with thousands of small business owners, David Shepherd has decided to devote the next few years of his life to describing the most valuable (and very practical) things he's learned through a series of inexpensive ebooks for entrepreneurs. Shepherd has founded high-tech start-ups and a successful conference business for entrepreneurs. He is also the founder of Ebooks For Entrepreneurs. (www.ebooksforentrepreneurs.com.)
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