The 9-Inch Diet

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Overview

This isn't a diet book.

This is a book about plates. And the twisted conspiracy that is making our country fat.

FACT :: 95 percent of dieters regain the weight after five years.

FACT :: The average American dinner plate has grown from 9 ...

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Overview

This isn't a diet book.

This is a book about plates. And the twisted conspiracy that is making our country fat.

FACT :: 95 percent of dieters regain the weight after five years.

FACT :: The average American dinner plate has grown from 9 inches in diameter to 12 inches since 1970.

FACT :: As a result, we’re now consuming more than 300 excess calories per day.

FACT :: Our bodies have kept pace growing with our plates.

CURE :: A return to 9-inch dinner plates.

Behold The 9-Inch "Diet."

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Product Details

  • ISBN-13: 9781576873205
  • Publisher: powerHouse Books
  • Publication date: 2/3/2009
  • Pages: 136
  • Product dimensions: 8.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Alex Bogusky and Chuck Porter run arguably the most creative advertising agency in the country. Experts in manipulating popular culture, two of the best tricksters in the industry explain how you as a consumer are being duped and how you are actually part of the conspiracy to make you fat. But most importantly, they teach you how to break the cycle.

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Customer Reviews

Average Rating 4
( 5 )
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Sort by: Showing all of 5 Customer Reviews
  • Posted March 9, 2009

    more from this reviewer

    I Also Recommend:

    Revealing!

    Far more useful than Spurlock's "Supersize Me!" this book lays out the overeating situation in clear - and graphic - detail. Now don't get all excited . . . the "graphic" I refer to is the visual presentation of the increasing sizes of portions over the years and how this increase has hurt Americans who have continued to devour more and more food over the years.

    Even if you have no intention of dieting, losing weight or changing your life, this book is a terrific read!!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted June 29, 2009

    I Also Recommend:

    Entertaining and Thought-Provoking

    At first it probably doesn't seem like much. A couple purchase an older home and buy some dishes for the kitchen. They soon realize that their newly purchased plates won't fit in the older cupboard.

    Thus begins an interesting study of the ever-increasing portion sizes in the U.S. and their effect on our collective health and waistlines. Written with good humor and several entertaining antecdotes, this quick read will certainly provide food for thought and a good laugh or two. Bogusky challenges readers to think a little bit more about how much they are putting on their plates, and why.

    Was this review helpful? Yes  No   Report this review
  • Posted February 23, 2009

    Very Informative and Eye Opening

    I found this book to be extremely informative and eye opening...a lot of what was in the book was common sense but the author put the information together in such a way that it just made sense...he put a lot into perspective...it seems like a simple enough concept...eat less and lose weight...back in the 1960's the average size dinner plate was 9" (hence the book title) where as the average dinner plate today is 12"...people consumed an average of 300 calories less per meal just by using a smaller plate and the obesity levels were much lower...a lot of the issues that people have with food are psychological...the book is well worth the price of admission and I would highly recommend it

    Was this review helpful? Yes  No   Report this review
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    Posted March 24, 2009

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    Posted December 1, 2009

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