The Advertising Controversy: Evidence on the Economic Effects of Advertising

The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark S Albion, Paul W. Farris
     
 
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Overview

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Product Details

ISBN-13:
9780865690578
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
04/29/1981
Pages:
245
Product dimensions:
6.46(w) x 9.57(h) x (d)

Meet the Author

bion /f Mark /i S.

ris /f Paul /i W.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >