The Advertising Controversy: Evidence on the Economic Effects of Advertising

The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark S Albion, Paul W. Farris
     
 

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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Overview

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Product Details

ISBN-13:
9780865690578
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
04/29/1981
Pages:
245
Product dimensions:
6.46(w) x 9.57(h) x (d)

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