The Age Of The Platformby Phil Simon, Mitch Joel
In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of
Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards.
In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most successful companies are operating under an entirely different business model-one predicated on collaboration, emerging technologies, externally driven innovation, different types of partnerships, and vibrant ecosystems. Rife with examples, The Age of the Platform is nothing less than essential reading to understand business today--and where it is going.
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I may well be the premier neo-luddite, cyber dunce of the western world. I neither "like" nor "get" tech stuff. I was afraid that Phil Simon's book was going to be a geek-speak fiesta of pain and confusion. You know the drill here, dense metaphors, laced with numbing jargon, acronyms inside an incomphrehensible matrix. The Age of the Platform is very nearly the opposite of that misery. Thanks Phil! Even I could understand the topic! I highly recommend the book, it is a great description not only of the way things are, but the way they will very likely be.