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Foreword ReviewsThe Aha! Moment is not bogged down with scientific detail and tech talk; in fact, it asks a multitude of absurd questions meant to promote innovative and logical brainstorming. Jones gives dozens of examples from his own body of work... While his examples dominate more than half of the book, they are intriguing and stimulating, acting as a means to promote creativity in fellow scientists and artists.
— Aimee Jodoin