The AMA Handbook of Business Letters / Edition 3

The AMA Handbook of Business Letters / Edition 3

by Jeffrey L. Seglin
     
 

ISBN-10: 0814406653

ISBN-13: 9780814406656

Pub. Date: 05/27/2002

Publisher: AMACOM Books

"There’s no reason to write a business letter from scratch when a better one exists already! This authoritative book and easy-to-use CD-ROM have everything busy professionals need to create effective business correspondence -- from style and grammar guidelines to hundreds of fully executed model letters and memos, plus new

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Overview

"There’s no reason to write a business letter from scratch when a better one exists already! This authoritative book and easy-to-use CD-ROM have everything busy professionals need to create effective business correspondence -- from style and grammar guidelines to hundreds of fully executed model letters and memos, plus new sections on business e-mail and more.

The book also offers a refresher course in the letter-writing basics, including formatting and addressing letters, getting a point across, and avoiding common stumbling blocks. The CD-ROM puts powerful communication right at the reader’s fingertips with an impressive array of ready-made, customizable letters for:

• Sales, marketing, and public relations

• Vendor and supplier issues

• Credit and collections

• Personnel matters

• Every conceivable business situation—more than 365 letters in all!"

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Product Details

ISBN-13:
9780814406656
Publisher:
AMACOM Books
Publication date:
05/27/2002
Edition description:
3rd Edition
Pages:
432
Product dimensions:
7.32(w) x 10.20(h) x 1.67(d)

Table of Contents

"PART 1. The Basics

1. Planning the Letter

2. Components of an Effective Letter

3. Structure: The Parts of a Letter

4. Appearance of the Letter

5. Grammar and Usage

6. Word Processing

PART II: The Letters

7. Sales, Marketing, and Public Relations Letters

8. Customer Service Letters

9. Credit and Collections Letters

10. Letters to Vendors and Suppliers

11. Personnel Letters

12. Transmittal Letters

13. Confirmation Letters

14. Request Letters

15. Replies

16. Permissions Letters

17. Social, Personal, and Miscellaneous Letters

PART III: Appendixes

I. Words to Watch

II. Punctuation

III. Abbreviations

IV. Grammar Hotline Directory"

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