The American Campaign: U. S. Presidential Campaigns and the National Vote / Edition 2

Hardcover (Print)
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Presidential campaigns do matter for the outcome of elections. The effects of presidential campaigns are systematic and predictable." "These arguments, based on careful analysis of campaigns and previous studies of them, refute the common wisdom of political scientists that campaigns do not matter and the implied belief of journalists, evidenced in their reporting every four years, that little else matters." "James E. Campbell offers "the theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.
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Editorial Reviews

Bill Mayer

"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University
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Product Details

Meet the Author

JAMES E. CAMPBELL is a professor of political science at the University at Buffalo, SUNY. His numerous articles on voting and elections have been published in journals such as American Political Science Review, American Journal of Political Science, and Journal of Politics.
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Table of Contents

List of Figures
List of Tables
1 The Impact of Presidential Campaigns 3
2 The Theory of the Predictable Campaign 28
3 Studying the Effects of Campaigns 51
4 The Stable Context of the Campaign 79
5 Presidents in the Campaign 101
6 The Economic Context of the Campaign 126
7 The Normal Course of the Campaign 140
8 Electoral Competition and Unsystematic Campaign Effects 163
9 How Campaigns Matter 186
Epilogue: The 2000 Campaign 201
App. A Partisanship in the American Electorate 207
App. B Time of the Vote Decision and Partisan Loyalty 219
Notes 235
References 285
Index 297
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