The American Campaign: U. S. Presidential Campaigns and the National Vote / Edition 2

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Overview


Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns.

This excellent election-year text provides:

a summary and assessment of each of the serious predictive models of presidential election outcomes;

a historical summary of many of America’s important presidential elections;

a significant new contribution to the understanding of presidential campaigns and how they matter.

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Editorial Reviews

Bill Mayer

"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University
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Product Details

Meet the Author


JAMES E. CAMPBELL is a professor of political science at the University at Buffalo, SUNY. His numerous articles on voting and elections have been published in journals such as American Political Science Review, American Journal of Political Science, and Journal of Politics.
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Table of Contents

List of Figures
List of Tables
Preface
Introduction
1 The Impact of Presidential Campaigns 3
2 The Theory of the Predictable Campaign 28
3 Studying the Effects of Campaigns 51
4 The Stable Context of the Campaign 79
5 Presidents in the Campaign 101
6 The Economic Context of the Campaign 126
7 The Normal Course of the Campaign 140
8 Electoral Competition and Unsystematic Campaign Effects 163
9 How Campaigns Matter 186
Epilogue: The 2000 Campaign 201
App. A Partisanship in the American Electorate 207
App. B Time of the Vote Decision and Partisan Loyalty 219
Notes 235
References 285
Index 297
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