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The Americanisation of European Business
     

The Americanisation of European Business

by Matthias Kipping
 

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This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks

Overview

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.

Product Details

ISBN-13:
9781134693733
Publisher:
Taylor & Francis
Publication date:
09/11/2002
Series:
Routledge International Studies in Business History
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
256
File size:
794 KB

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