The Art and Science of Web Design

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Overview

The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.
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Overview

The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.

Editorial Reviews

From Barnes & Noble
If anyone truly understands web design, it's Jeffrey Veen, longtime "Executive Interface Director" for Wired Digital. Veen calls his approach "Edward Tufte meets Martha Stewart," and that's dead-on -- the book combines Tufte's intelligence and clarity about visual communication with Stewart's practical, hands-on attitude. From rules-based design to effective personalization to optimizing every image, word, and interaction on your site, this is great stuff. Web design is changing -- radically. Want to stay ahead of the curve? Jeffrey Veen is your new best friend.

Product Details

  • ISBN-13: 9780789723703
  • Publisher: Pearson Education
  • Publication date: 12/28/2000
  • Pages: 259
  • Series: Voices That Matter Series
  • Product dimensions: 6.98 (w) x 8.99 (h) x 0.63 (d)

Table of Contents

Acknowledgments vi
Introduction viil
[1] Foundations 1
[2] Interface Consistency 30
[3] Structure 72
[4] Behavior 102
[5] Browsers 134
[6] Speed 168
[7] Advertising 190
[8] Object-Oriented Publishing 212
Index 247
Customer Reviews
Average Rating 5
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  • Anonymous

    Posted September 22, 2001

    Expert Knowledge with Friendly Presentation

    Unlike other web professionals, Jeffrey Veen presents the information in his book with a friendly and understandable approach. His message is conveyed simply and effectively, without using high-tech phrases which ordinary readers would find confusing.

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