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Wall Street JournalStephen Bungay has something genuinely interesting to tell us. His book is not one of those vacuous essays in leadership qualities of the how would Napoleon/MacArthur/Alexander the Great have turned around General Motors variety... What makes this book worth reading is the way in which Mr. Bungay calls time on an entire culture of gobbledygook. You don't succeed in warfare by having vague objectives and issuing ambiguous orders. And you shouldn't expect to succeed in business that way, either.
— Laurence Eyton