The Art of Being Unreasonable: Lessons in Unconventional Thinking

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Overview

"The reasonable man adapts himself to theworld. The unreasonableone persists in trying to adapt the world to himself. Therefore,all progress depends upon the unreasonable man."
George Bernard Shaw

"Reasonable" people come up with all the reasons something newand different can't be done, because, after all, no one else hasdone it that way. Eli Broad's embrace of "unreasonable thinking"has helped him build two Fortune 500 companies, amass personalbillions, and use his wealth to create a new approach ...

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The Art of Being Unreasonable: Lessons in Unconventional Thinking

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Overview

"The reasonable man adapts himself to theworld. The unreasonableone persists in trying to adapt the world to himself. Therefore,all progress depends upon the unreasonable man."
George Bernard Shaw

"Reasonable" people come up with all the reasons something newand different can't be done, because, after all, no one else hasdone it that way. Eli Broad's embrace of "unreasonable thinking"has helped him build two Fortune 500 companies, amass personalbillions, and use his wealth to create a new approach tophilanthropy. He has funded scientific research institutes,K–12 education reform, and some of the world's greatestcontemporary art museums.

The Art of Being Unreasonable shares the unreasonableprinciples—from negotiating to risk-taking, from investing tohiring—that have made Eli Broad a success. From understanding"the value of being second" to embracing the thrill of taking arisk, Broad shares the insights and practices that have propelledhim to the top. The book explains how to ask unreasonablequestions, pursue the untried, relentlessly revise expectationsupward, be restless, and most important, seek out the best ineverything—the best values, the best investments, the bestpeople—and the best in yourself.

If you're stuck doing what reasonable people do—and notgetting anywhere—it's time to get unreasonable, and see howfar your next endeavor can go.

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  • The Art of Being Unreasonable
    The Art of Being Unreasonable  

Editorial Reviews

Kirkus Reviews
Billionaire philanthropist Broad, who has built two Fortune 500 companies, serves up a lifetime of business lessons. This memoir/business primer is not of the warm, avuncular variety, but readers will sense the author's presence on the page, as if he were making eye contact, ensuring that readers are listening and understanding. In discreet, bite-sized chapters, Broad dispenses plenty of down-home, commonsensical business practice, all surrounded by an aura of pride, yet mercifully free of moony sentimentality. The author started out as an accountant, then moved into homebuilding before tackling retirement savings investment. Broad stresses a fairly simple approach, noting that his achievements have been driven by a combination of traits: a high degree of focus, commitment, a willingness to conduct serious research (no shortcuts), exercising the art of being effectively unreasonable, and always asking "why not" as an effective antidote to received opinion: "It's a question that helps sharpen my convictions and break down my unexamined prejudices." What singles out this book is Broad's applicable advice: how to pitch to the right person, how to manage risk, the value of being the second mover, to "never bet the farm--or even half the farm." The author explains how to tender a sound offer, substitute praise with a raise and higher expectations, and never abandon principles for power. He speaks to the intangibles--luck--and he details the tough stuff: hard work, sacrifice, the sting of time lost that might have been spent with family. In meaningful, attention-worthy ways, Broad wisely distributes mental habits and daily practices that have made him a happy, successful man.
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Product Details

  • ISBN-13: 9781118173213
  • Publisher: Wiley
  • Publication date: 5/8/2012
  • Edition number: 1
  • Pages: 208
  • Sales rank: 389,799
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Eli Broad is an entrepreneur, philanthropist, and thefounder of two Fortune 500 companies, KB Home and SunAmerica. He isan internationally known art collector and museum patron and hasbeen profiled on 60 Minutes, in Vanity Fair, and inthe New York Times for his role in the creation of LosAngeles cultural institutions, including the FrankGehry–designed Walt Disney Concert Hall, the Museum ofContemporary Art, the Broad Contemporary Art Museum at the LosAngeles County Museum of Art, and The Broad, a new contemporary artmuseum he and his wife Edythe are building in the heart of downtownLos Angeles. He and his wife have been the driving force behind agenomic medicine research powerhouse—the Broad Institute ofHarvard and MIT—and three stem cell research centers inCalifornia. He is a life trustee on the boards of MOCA, LACMA, andthe Museum of Modern Art in New York and is regent emeritus of theSmithsonian Institution.

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Table of Contents

Foreword MICHAEL BLOOMBERG ix

Acknowledgments xiii

1 The Art of Being Unreasonable 1

2 Why Not? The Powerful Question 7

3 Forget Conventional Wisdom 14

4 Do Your Homework No Matter How Much Time It Takes 23

5 The Value of Being Second 31

6 How to Work 24/7 and Still Get 8 Hours of Sleep 38

7 Bright and Young Is a Winning Combination 44

8 Risk 53

9 How to Get Results 58

10 Leverage 64

11 Marketing 71

12 Investing 79

13 Negotiation 85

14 The Logic of Being Logical 94

15 I Ain't Nothing but a Hound Dog 100

16 Is That the Best You Can Do? Motivating People by Challenging Them 109

17 Competition 116

18 It's Better to Be Respected Than Loved 124

19 Giving Back 133

20 Education: Never Let a Crisis Go to Waste 139

21 The Unreasonableness of Art and Artists 147

22 Reflections and Second Thoughts 156

Appendix Eli Broad Career Highlights 166

Index 178

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted January 15, 2013

    I loved the book, and found it difficult to put down. Read the e

    I loved the book, and found it difficult to put down. Read the entire book in almost one day! It was informative, thought-provoking, and useful to the soon-to-be or seasoned entrepreneur. As you make your way to the end of the book, you see a snapshot of a man with a no-nonsense vision for details, who has also learned the importance of learning from mistakes. Buy the book, you will not be disappointed.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 5, 2012

    more from this reviewer

    Self-made multibillionaire Eli Broad personifies the American Dr

    Self-made multibillionaire Eli Broad personifies the American Dream. Philanthropist, entrepreneur and founder of two Fortune 500 companies, Broad is the son of Jewish-Lithuanian immigrants who owned a Christmas theme store, though they did not celebrate Christmas and had no prior retail experience. In this autobiography, Broad attributes his accomplishments to his “unreasonableness,” thoroughness and gutsy style. He explains how he made his fortune and offers tips on management and investing. Broad paints his personal story in bright primary colors with the simplest brush strokes, but he’s glad to teach you how to get ahead in life and business. getAbstract recommends his saga to ambitious entrepreneurs, managers and investors.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 13, 2012

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

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