The Art of Being Unreasonable: Lessons in Unconventional Thinking

The Art of Being Unreasonable: Lessons in Unconventional Thinking

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by Eli Broad
     
 

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"The reasonable man adapts himself to theworld. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man."
George Bernard Shaw

"Reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. Eli

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Overview

"The reasonable man adapts himself to theworld. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man."
George Bernard Shaw

"Reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has funded scientific research institutes, K–12 education reform, and some of the world's greatest contemporary art museums.

The Art of Being Unreasonable shares the unreasonable principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad a success. From understanding "the value of being second" to embracing the thrill of taking a risk, Broad shares the insights and practices that have propelled him to the top. The book explains how to ask unreasonable questions, pursue the untried, relentlessly revise expectations upward, be restless, and most important, seek out the best in everything—the best values, the best investments, the best people—and the best in yourself.

If you're stuck doing what reasonable people do—and not getting anywhere—it's time to get unreasonable, and see how far your next endeavor can go.

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Editorial Reviews

Kirkus Reviews
Billionaire philanthropist Broad, who has built two Fortune 500 companies, serves up a lifetime of business lessons. This memoir/business primer is not of the warm, avuncular variety, but readers will sense the author's presence on the page, as if he were making eye contact, ensuring that readers are listening and understanding. In discreet, bite-sized chapters, Broad dispenses plenty of down-home, commonsensical business practice, all surrounded by an aura of pride, yet mercifully free of moony sentimentality. The author started out as an accountant, then moved into homebuilding before tackling retirement savings investment. Broad stresses a fairly simple approach, noting that his achievements have been driven by a combination of traits: a high degree of focus, commitment, a willingness to conduct serious research (no shortcuts), exercising the art of being effectively unreasonable, and always asking "why not" as an effective antidote to received opinion: "It's a question that helps sharpen my convictions and break down my unexamined prejudices." What singles out this book is Broad's applicable advice: how to pitch to the right person, how to manage risk, the value of being the second mover, to "never bet the farm--or even half the farm." The author explains how to tender a sound offer, substitute praise with a raise and higher expectations, and never abandon principles for power. He speaks to the intangibles--luck--and he details the tough stuff: hard work, sacrifice, the sting of time lost that might have been spent with family. In meaningful, attention-worthy ways, Broad wisely distributes mental habits and daily practices that have made him a happy, successful man.

Product Details

ISBN-13:
9781118173213
Publisher:
Wiley
Publication date:
05/08/2012
Pages:
208
Sales rank:
351,210
Product dimensions:
6.20(w) x 9.10(h) x 0.90(d)

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