The Art of Engagement: Bridging the Gap Between People and Possibilities

The Art of Engagement: Bridging the Gap Between People and Possibilities

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by Jim Haudan
     
 

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"Haudan's approach helps organizations bring strategies to life by engaging the hearts and minds of their people.”
-Marcus Buckingham, bestselling author of Go Put Your Strengths to Work

Almost any business leader will admit that creating a strategy is far easier than executing it. That's because the majority of organizations don't know how

Overview

"Haudan's approach helps organizations bring strategies to life by engaging the hearts and minds of their people.”
-Marcus Buckingham, bestselling author of Go Put Your Strengths to Work

Almost any business leader will admit that creating a strategy is far easier than executing it. That's because the majority of organizations don't know how to bridge the canyons that exist between executives, managers, and front-line employees. Most strategic initiatives fail when a company tries to execute strategy despite its people rather than through them.

As CEO of consultancy Root Learning, Jim Haudan has more than twenty years experience helping businesses bridge these canyons and achieve their strategic goals. Here, he shares his secrets for driving this strategic execution. Refreshingly accessible, this important book presents executives, managers, and team leaders with a proven, effective way to communicate, empower, and motivate employees at every level of an organization.

Through stories, illustrations, and insightful observations Haudan explores the concept of engagement in business--from the “roots of engagement” to the six reasons why so many workers rank themselves as disengaged to the keys to unlocking engagement in any organization. He also includes a framework for implementing the process of strategically engaging employees as well as a self-assessment for checking your own company's level of strategic engagement.

The Art of Engagement equips you with a range of tools--sketches, illustrations, and highly visual “learning maps”--to help employees speak the same language, see from the same point of view, and connect their individual actions to the success of the whole company. Included are:

  • Engaging visual learning tools designed to help you communicate more effectively with your workforce
  • Proven methods for successfully engaging employees at every level of an organization
  • Real-world case studies of such organizations as Harley-Davidson, Pepsi Cola, and Blockbuster

A strategy may look perfect on paper, but it's worthless if leaders forget that human beings have to implement it. The Art of Engagement arms you with the knowledge and the know-how to engage your employees and drive effective strategic execution.

Product Details

ISBN-13:
9780071544856
Publisher:
McGraw-Hill Professional Publishing
Publication date:
07/30/2008
Edition description:
List
Pages:
272
Sales rank:
632,944
Product dimensions:
6.20(w) x 9.00(h) x 1.10(d)

Meet the Author

Jim Haudan Jim Haudan is CEO and co-founder of Root Learning, an international management consultancy. He and his colleagues have helped hundreds of companies worldwide to engage their employees in the execution of strategy through the use of dialogue and visualization.

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The Art of Engagement: Bridging the Gap Between People and Possibilities 4.5 out of 5 based on 0 ratings. 6 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Organizational leaders spend considerable time and effort carefully developing strategies to advance their corporate goals. However, they often fail to communicate these strategies compellingly to their employees - the people who must execute every step. Therefore, it is no surprise that most such strategies fail. Management consultant Jim Haudan recommends a strategy-sharing approach using visuals, metaphors and stories to engage employees. He offers tactics for getting them on board to execute your strategy and organizational directives. One negative: Many of the illustrations (reductions from original table-size artwork) are busy and even fuzzy. Some feature tiny text, which illustrates - in the breech - Haudan's point about using clear visuals to communicate and engage. Otherwise the book is superior, very insightful and nicely written. Haudan uses case studies to demonstrate the effectiveness of his employee engagement process. getAbstract believes leaders can benefit from learning his tactics for communicating strategies so employees understand them, support them and actually implement them.
Guest More than 1 year ago
I thought the book was good but it's repackaging of what many OD and change management experts have talked about for years.
Guest More than 1 year ago
For executives searching for innovative ways to execute strategy effectively, Jim Haudan's 'The Art of Engagement' is an excellent field guide for that journey. Many will want to keep it as a deskbook, especially for those dark days when strategy stalls, or never gets off the ground. Haudan offers a refreshingly practical approach to executing strategy by engaging people to think and act much differently about strategy. It is about how to use strategic conversations and visualization of systems to accelerate strategy execution through people. Loaded with innovative ideas and lessons learned from Haudan's 20 years of helping executives in some of the world's largest companies bring their strategies to life, the book also offers readers an opportunity to test some of Haudan's proven methods through free downloads of strategic learning applications discussed in the book. Here is a caveat: Don't buy this book if you think you can execute strategy despite your people, and not through them. Quite frankly, it will waste your time. But if you want to learn about proven methods to engage the hearts and minds of your leaders, managers and front line to execute a shared mental model of strategy, then grab a bunch of copies for your team and test the concepts.
Guest More than 1 year ago
This book is perfect for those people who truly do not understand business and how things should be done.