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Art of Promotion: Creating Distinction Through Innovative Production Techniques
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Art of Promotion: Creating Distinction Through Innovative Production Techniques

by Lisa L Cyr
 

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For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.

This book enables designers of all ability levels to confidently employ technology in ways that distinguish

Overview


For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.

This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."

For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

Product Details

ISBN-13:
9781592530106
Publisher:
Rockport Publishers
Publication date:
11/01/2003
Pages:
160
Product dimensions:
8.50(w) x 11.06(h) x 0.81(d)

Meet the Author


Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of Brochure Design That Works (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.

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