The Art of Promotion: Creating Distinction Through Innovative Production Techniques

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Overview

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.

This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique ...

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More About This Book

Overview

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.

This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."

For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

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Product Details

  • ISBN-13: 9781592530106
  • Publisher: Rockport Publishers
  • Publication date: 11/1/2003
  • Pages: 160
  • Product dimensions: 8.50 (w) x 11.06 (h) x 0.81 (d)

Meet the Author

Lisa L. Cyr is a designer/illustrator, writer, and national lecturer whose clients include advertising agencies, corporations, and publishers. The author of Brochure Design That Works (Rockport), Cyr writes for many industry publications, and her creative work has been exhibited nationally and internationally. She lives in Pennsylvania.
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Table of Contents

Introduction 8
Ch. 1 Unconventional Surfaces and Printing Techniques 10
Sidebar: defining your niche 26
Ch. 2 Unique Constructions, Folds, and Die-Cuts 46
Sidebar: promotion redefined 54
Sidebar: the art of direct mail 80
Ch. 3 Interesting Bindings, Fasteners, and Wraps 88
Sidebar: collaborative endeavors 104
Ch. 4 Alternative Uses and Add-Ons 120
Sidebar: an eye on the future 142
Directory of Suppliers and Manufacturers 150
Directory of Contributors 156
About the Author 160
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  • Anonymous

    Posted November 11, 2003

    A primo promo review

    Written in a dynamic, informative style and designed fabulously, this book is a must-have for art and design professionals. There is also a good variety of work featured. One artist's exquisite promotions, Charlotte Noruzi, did stand out in my mind for their ingenuity, character and unique approach. It is refreshing to see work of this nature out there since we come across so much that looks the same. I hope to see her work in particular more readily in the public eye.

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