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This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique ...
This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details that illustrate how to achieve the same effect "on the cheap."
For professionals and students alike, this book offers creative ways to leverage the power of technology in design.
|Ch. 1||Unconventional Surfaces and Printing Techniques||10|
|Sidebar: defining your niche||26|
|Ch. 2||Unique Constructions, Folds, and Die-Cuts||46|
|Sidebar: promotion redefined||54|
|Sidebar: the art of direct mail||80|
|Ch. 3||Interesting Bindings, Fasteners, and Wraps||88|
|Sidebar: collaborative endeavors||104|
|Ch. 4||Alternative Uses and Add-Ons||120|
|Sidebar: an eye on the future||142|
|Directory of Suppliers and Manufacturers||150|
|Directory of Contributors||156|
|About the Author||160|
Posted November 11, 2003
Written in a dynamic, informative style and designed fabulously, this book is a must-have for art and design professionals. There is also a good variety of work featured. One artist's exquisite promotions, Charlotte Noruzi, did stand out in my mind for their ingenuity, character and unique approach. It is refreshing to see work of this nature out there since we come across so much that looks the same. I hope to see her work in particular more readily in the public eye.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.