The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life

The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life

by Adam Riccoboni, Daniel Callaghan
     
 

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Set yourself apart from the crowd!   In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product

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Overview

Set yourself apart from the crowd!   In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom—where the interview itself is the pitch, and the product you're selling is yourself.

The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people—from Mark Zuckerberg to Warren Buffett—have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in:

• Developing more confidence

• Swiftly recovering from challenging setbacks

• Taking control by letting go of anxiety

• Networking not just for business, but for pleasure

• Conversing comfortably on topics that may be a bit out of your reach

• Succeeding in areas you never previously considered by moving out of your comfort zone

• Creating lasting, genuine connections with others

• And much more!

In short, this book will make you a pro at selling your most important asset—yourself!

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Editorial Reviews

Publishers Weekly
This book is a perfunctory lesson in self-presentation and showmanship from business development professionals Riccoboni and Callaghan. During all the times we need to promote ourselves directly in our working lives—writing a résumé, attending a job interview, convincing colleagues of a new idea, gaining a promotion or pay raise—it’s in our own hands to convince the person with the power to give us what we want. Riccoboni and Callaghan take readers through the necessities of developing self-belief and confidence, understanding their own best qualities and wants, developing “soft skills” such as empathy, maximizing personal presentation, and managing social media. Using worksheets and case studies (Donald Trump, Warren Buffett, Oprah Winfrey, and Jeff Bezos), the authors propose a strategy of the virtuous cycle of behaving confidently—in essence, faking it until they make it. It may all be decent advice, but unfortunately, the content is too hastily skimmed over and comes across as superficial. Agent: Lesley O’Mara, Michael O’Mara Books. (Oct.)

Product Details

ISBN-13:
9780399160332
Publisher:
Penguin Publishing Group
Publication date:
10/11/2012
Series:
Tarcher Master Mind Editions Series
Pages:
192
Sales rank:
875,485
Product dimensions:
5.50(w) x 8.20(h) x 2.00(d)
Age Range:
18 Years

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