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The Art of the App Store: The Business of Apple Development
     

The Art of the App Store: The Business of Apple Development

by Tyson McCann
 

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful

Overview

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations
  • Researching the App Store Market
  • Knowing Your Customer
  • Plotting the Stages of Development
  • Guidelines and Expectations for Developing Your App
  • Creating Free and Freemium Apps
  • Creating Paid and Premium Apps
  • Adopting Apple's Approach
  • Riding the Social Networking Wave
  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

Product Details

ISBN-13:
9780470952788
Publisher:
Wiley
Publication date:
12/20/2011
Pages:
304
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Meet the Author

Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.

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