The Art of the Pitch: Persuasion and Presentation Skills that Win Business

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

by Peter Coughter
The Art of the Pitch: Persuasion and Presentation Skills that Win Business

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

by Peter Coughter

Hardcover(2012)

$27.99 
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Overview

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.

Product Details

ISBN-13: 9780230120518
Publisher: Palgrave Macmillan US
Publication date: 01/12/2012
Edition description: 2012
Pages: 240
Sales rank: 372,489
Product dimensions: 6.10(w) x 9.40(h) x 1.00(d)

About the Author

Peter Coughter is a professor at VCU Brandcenter at Virginia Commonwealth University and president of Coughter & Company, which consults with leading advertising agencies around the world. His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt, Dentsu, GSD&M, Goodby Silverstein, JWT, Leo Burnett, Publicist, Y&R, McKinney and many others. He lives in Richmond, Virginia.

Table of Contents

Foreword White Spaces How we Connect The Power of Emotion How to Be The Thin Line Thoughtfulness The Way we Say Things It's More Important to be Passionate About the Work You Gotta be You Before You Do Anything Death by Deck Organizing the Presentation Rehearse, Rehearse, Rehearse Own It Getting Started What They See is What You Get Humor Vs. Jokes Punctuation You Never Know Standing Up
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