The Art of War on Terror: Sun Tzu's The Art of War for Countering Terrorism

The Art of War on Terror: Sun Tzu's The Art of War for Countering Terrorism

by Gary Gagliardi, Sun Tzu
     
 
Recognized by Foreword Magazine's Book Award as one of the best Philosophy books of the year.
Two books in one, the complete award-winning, 2001 Gagliardi translation of Sun Tzu's The Art of War and a stanza-by-stanza adaptation of its principles for combatting terrorism.

Twenty-five hundred years ago, the great general Sun Tzu discovered the

Overview

Recognized by Foreword Magazine's Book Award as one of the best Philosophy books of the year.
Two books in one, the complete award-winning, 2001 Gagliardi translation of Sun Tzu's The Art of War and a stanza-by-stanza adaptation of its principles for combatting terrorism.

Twenty-five hundred years ago, the great general Sun Tzu discovered the principles of a powerful competitive strategy based on knowing how to compare forces. Today, his lessons are more important than ever if we want to understand the current war against terror. The purpose of this book is to analyze the long-term, strategic issues of this war using Sun Tzu’s classical principles.

Many of the lessons that emerge from this analysis are startling. For example, we learn that, strategically, the key battleground in the War on Terror is not just in the Middle East, but on our television screens. Sun Tzu forces us to look at the economics of terror and how our enemies’ action generates income for them. From this perspective, terrorists’ acts have more in common with an advertising program than with a traditional war.

One of the most important ideas that emerges from this book is a clear definition of terrorism. Terrorists are those who threaten innocent people to blackmail others into submission. Today, this philosophy unites North Korea's leaders, suicide bombers, and the Arab militias in the Sudan. All hope to leverage our compassion for the innocent against us.

Editorial Reviews

Book Award
Award Recognition in Philosophy
HAROLD MCFARLAND
“The translation still seems to be one of the best that I have seen. It is internally consistent between the translated concepts and so shows a level of knowledge and detail that is not present in some other translations. As a translator, the author obviously sees the big picture…Gary Gagliardi is considered by many to be a leading expert in understanding and using the competitive methods embodied in Sun Tzu’s treatise on the art of war.”

Product Details

ISBN-13:
2940014344036
Publisher:
Science of Strategy Institute
Publication date:
03/14/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
755 KB

Meet the Author

Gary Gagliardi is a multiple award-winning author, successful high-tech entrepreneur, an internationally-known strategic trainer, and America's leading authority on the ancient Chinese system of Sun Tzu.

Among his accomplishments are:
- Authoring over two dozen books on technology, business, marketing, and self-help, with ten of his books winning award recognition in eleven different non-fiction categories,
- Appearing as a strategy expert on hundreds of radio and TV shows all across the country,
- Building an Inc. 500 accounting software company with offices across the U.S. and in Europe,
- Having his books have been translated into a dozen different languages and published around the world with his translation of Sun Tzu's used as the basis for translation into other languages,
- Speaking all over the world and training the employees of some of the world's largest organizations in competitive strategy, including the organizations listed on the far right hand column.

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