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The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business
     

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business

by Neil McKenzie
 

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Starting and running a successful art business is just like running and starting and running any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need know what questions to ask, where to find the answers and have the ability to look at the world

Overview

Starting and running a successful art business is just like running and starting and running any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need know what questions to ask, where to find the answers and have the ability to look at the world in a different way when needed.

In today’s competitive environment there is no shortage of any type of goods or services and that includes art! The “flattening” of the world through technologies like the internet and social media have made it easier for artists anywhere in the world to get their art noticed. The good part about these technologies is that they have evened the playing field between artists with big budgets and those with limited resources and the whole world can now be your marketplace. The bad part is that you now have a lot more competition.

In art school they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you will find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan.

Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create

In the Artist’s Business and Marketing ToolBox you will learn the basics of:
• Starting a new business
• Developing your brand
• How to take advantage of opportunities and capitalize on your strengths
• Understanding the business planning process and putting together your own plan
• Accounting and finance that you need
• Becoming more productive in creating your art
• Managing and organizing your company
• Developing and implementing effective marketing strategies for:
o Public relations
o Advertising
o Selling your art
o Pricing your work
o Effective web sites
o Networking
o Using social media
• Developing a Visual Business and Marketing Plan

If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist’s Business and Marketing ToolBox is a great place to start. Don’t worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don’t forget to use the creative side of your brain.

Product Details

BN ID:
2940013927742
Publisher:
Creatives and Business LLC
Publication date:
02/13/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
365
Sales rank:
1,273,327
File size:
8 MB

Meet the Author

Neil McKenzie has over 30 years experience as a management consultant and corporate marketing executive. He has worked with hundreds of organizations to develop business and marketing plans, including some of the world’s top brands.

He is a visiting professor at the Center for Innovation at Metropolitan State College Denver, where he developed and teaches the cutting-edge course, Artrepreneurship; and at University College at the University of Denver, where he teaches the graduate course, Marketing for the Arts.

Neil offers guidance to artists and arts organizations in the areas of business/marketing planning and brand development. Neil is a frequent guest lecturer to artists and organizations in the creative sector. He writes a column for ColoradoBiz Magazine on the creative economy, as well as numerous articles for Americans for the Arts, a national arts organization. He also writes a blog on business and marketing for artists at www.creativesandbusiness.com

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