The Association Guide to Going Global: New Strategies for a Changing Economic Landscape

The Association Guide to Going Global: New Strategies for a Changing Economic Landscape

by Steven Worth
     
 

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Why going global is critical-and inevitable-for your association's growth and survival

Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international

Overview

Why going global is critical-and inevitable-for your association's growth and survival

Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.

  • Underscores how the advantages of changes outweigh the risks
  • How adapting to new market trends is an act that cannot, and should not, be avoided
  • Offers a problem-solution guide to potentially intimidating questions about the process
  • Explains how small associations may often have an advantage over large corporations due to flexibility
  • Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.

Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.

Editorial Reviews

From the Publisher
"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and cons of going global, structure models, partnering and classifying international markets." (USAE Community Newspaper, 8/17/10)

Product Details

ISBN-13:
9780470587898
Publisher:
Wiley
Publication date:
07/20/2010
Pages:
208
Product dimensions:
6.20(w) x 9.10(h) x 0.80(d)

Read an Excerpt

http://catalogimages.wiley.com/images/db/pdf/9780470587898.excerpt.pdf

What People are saying about this

From the Publisher
"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and cons of going global, structure models, partnering and classifying international markets." (USAE Community Newspaper, 8/17/10)

Meet the Author

STEVEN M. WORTH is President of Plexus Consulting Group, LLC and has extensive experience in assisting businesses, governments, and associations with their public affairs, government relations, and strategic planning needs. He also created the Association International Market Development (AIMD) and is the author of The Power of Partnership, a book examining the best practices of organizations in forming strategic partnerships.

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