The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

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by John Gerzema, Michael D'Antonio
     
 

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New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting

Overview

New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.

  • Advocates a new way to solve today's toughest problems in business, education, government, and more
  • Based on a landmark survey and results from Young&Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
  • From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Editorial Reviews

Publishers Weekly
Women, often criticized in the workplace for their softer, more compassionate approach to management, are now seeing these same values move to the forefront of the business world. Gerzema and D’Antonio (coauthors of Spend Shift) document this dramatic shift in global opinion. The authors surveyed a wide range of cultural, geographical, political, religious, and economically diverse groups across 13 countries, attempting to understand how people “gauge the times we live in.” They were surprised to find dissatisfaction not only with government and the economy, but with the conduct of men in general, even in male-dominated societies such as Japan. People now seek more expressive leaders. As the authors write: “Masculine traits like aggression and control are seen as less effective than the feminine values of collaboration and sharing credit.” The authors examine numerous examples of how these now-prized qualities manifest themselves everywhere from China and Israel, to Bhutan and Kenya. They also provide a captivating look at how individuals, regardless of gender and ethnicity, view behaviors as masculine, feminine, or neutral. A fascinating case study of human nature, this book provides insight into future world leaders. Agent: James Levine, the Levine Greenberg Agency. (Apr.)
From the Publisher
“Captivating... a fascinating case study of human nature, this book provides insight into future world leaders.”
—Publishers Weekly

"With a wealth of data and even richer stories from around the world, The Athena Doctrine offers convincing proof that the future requires us to embrace traits and values traditionally linked to women. Leave it to two fathers of daughters to show us how men and women alike are using empathy and collaboration to solve problems big and small. If you care about leadership, creativity, and the world of tomorrow, you must read this book."
—Arianna Huffington, president and editor-in-chief, The Huffington Post

"The Athena Doctrine is a powerful book. Extraordinary research. Great story telling. A message both timely and of monumental importance."
—Tom Peters, leadership guru and bestselling author, In Search of Excellence

"Goddess of both craft and wisdom, patron of Odysseus, and inspiration for legions of smart girls, Athena is an icon for our times. The Athena Doctrine offers a gender-neutral approach to embracing a set of values that underpin a new generation of innovation based on connection and creativity. It is an optimistic and energizing book."
—Anne-Marie Slaughter, professor of politics and international affairs, Princeton University; former director of policy planning, U.S. Department of State

"The Athena Doctrine offers more than ample evidence of the rebalance needed in global leadership. Painstakingly researched and documented, with interviews of amazing people all over the world, the ideas in this book will influence the leaders of tomorrow and, more importantly, make the case for more women leaders."
—Pat Mitchell, president and CEO, the Paley Center for Media; curator, TEDxWomen

“Rich in data and stories from around the world, this fresh analysis will certainly provoke healthy debate in the workplace and hopefully smash through a few glass ceilings.”
—Tina Brown, Editor-in-Chief, Daily Beast and Newsweek

“…this is a book for everyone, and I have no doubt that your life and your work will be enriched by reading it.”
—Jack Covert, 800-CEORead

Library Journal
Authors Gerzema and D'Antonio (coauthors, Spend Shift) focus on verifying their assertion that feminine leadership qualities are the key to creating a better world. Their data-driven research involves a survey conducted broadly across 13 countries taken by people from different cultural, economic, political, and religious backgrounds, to distinguish feminine from masculine leadership traits. Another survey ranked the importance of the found characteristics and investigated their application to various areas of life. The findings revealed the feminine qualities of leadership, success, morality, and happiness, as ascendant, particularly for the younger generation. The remaining chapters look at how these qualities are exhibited on a global scale, covering Great Britain, Israel, Japan, Kenya, India, China, and Bhutan, among others. While the stories of the amazing people Gerzema and D'Antonio interview are informative, the authors could have tied these case studies more directly to the Athena-related qualities discussed cogently in the introduction and conclusion. VERDICT Although this book is focused on leadership it should appeal to those interested in business and global economics.—Elizabeth Nelson, UOP Library, Des Plaines, IL

Product Details

ISBN-13:
9781118596203
Publisher:
Wiley
Publication date:
03/01/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
304
Sales rank:
817,094
File size:
2 MB

Meet the Author

John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people.

Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.

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The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future 4.5 out of 5 based on 0 ratings. 2 reviews.
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