×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities
     

The Attacker's Advantage: Turning Uncertainty into Breakthrough Opportunities

by Ram Charan
 

See All Formats & Editions


*A Wall Street Journal bestseller*

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game

Overview


*A Wall Street Journal bestseller*

The forces driving today's world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker's Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.

Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:

•Build the perceptual acuity to see around corners and detect, ahead of others, those forces—especially people, who are the catalysts of change—that could radically reshape a company or industry

•Have the mindset to see opportunity in uncertainty

•Commit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitors

•Break the blockages that can hold your company back

•Know when to accelerate and when to shift the short-term and long-term balance

•Make your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace

The Attacker's Advantage provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.

Editorial Reviews

Publishers Weekly
12/15/2014
How can business leaders weather the consumer market’s constantly changing climate? Charan, business advisor and author of the best-selling Execution, instructs readers on the necessity of going on the offensive, particularly stressing the “perceptual acuity” needed to detect the next radical change before competitors do. Carefully outlined chapters make the case that companies must break free of internal constraints and acquire new expertise as appropriate, even at the cost of severing ties to past money makers. Drawing on 35 years’ worth of experience guiding top executives, Charan provides numerous concrete examples of companies, both within and outside the U.S., that have either succeeded or floundered under pressure. He also has firsthand knowledge, stemming from his business trips to his native India and to “emerging markets” elsewhere, of how quickly the ground can shift beneath a business leader’s feet in an economically developing nation. In light of this, he advocates embracing times of uncertainty, writing that only thus can a company create something “new and immensely valuable.” Each chapter concludes with a checklist of questions that succinctly summarize talking points and invite introspection, making this manual an invaluable resource for anyone navigating the market’s ever-changing but always taxing demands. (Feb.)
From the Publisher

*A Wall Street Journal bestseller*

"Coping with structural uncertainty and radical shifts in business models means executives need the insight to see around corners and the courage to move beyond boundaries. Ram Charan shows what it takes to go on the attack."—Dominic Barton, Global Managing Director, McKinsey & Company

“An invaluable resource for anyone navigating the market's ever-changing but always taxing demands.” –Publishers Weekly

"[Charan] addresses the current turbulent business environment, cutting through the veil of complexity to concentrate on new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.”—Library Journal

"It is not enough for a sitting CEO-or any leader-to efficiently execute a successful strategy. As Ram points out you must be sufficiently alert to recognize early unfolding market disruptions. You need to be skilled not only in recognizing market changes but also in effectively transitioning the organization to exploit emerging opportunities. A must read for those leading companies in a tumultuous business environment." -Larry Bossidy, retired CEO and chairman of Honeywell International and coauthor of Execution and Confronting Reality

Product Details

ISBN-13:
9781610394741
Publisher:
PublicAffairs
Publication date:
02/24/2015
Pages:
240
Sales rank:
479,914
Product dimensions:
5.75(w) x 8.50(h) x 0.75(d)

Meet the Author


Ram Charan is a world-renowned advisor to CEOs, business unit managers, and boards of directors who value his practical solutions to complex business problems. Dr. Charan earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction, and is the author (with Larry Bossidy) of the international bestseller Execution: The Discipline of Getting Things Done and many other books.

For more information, go to attackersadvantage.com

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews