The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

by Leland Harden, Bob Heyman
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

by Leland Harden, Bob Heyman

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Overview

How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines

From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity.

The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. Greater numbers of businesses will be able to discover the numerous profitable advantages of utilizing online auctions. The Auction App shows them how to:

  • Liquidate excess inventory
  • Acquire new customers cost-effectively
  • Conduct real-time market research
  • Provide new avenues of cooperation between sellers and suppliers

Product Details

ISBN-13: 9780071406222
Publisher: McGraw Hill LLC
Publication date: 03/22/2002
Sold by: Barnes & Noble
Format: eBook
Pages: 304
File size: 1 MB

About the Author

Leland Harden and Bob Heyman are cofounders of pioneer Internet marketing firm Cybernautics, and the originators of online marketing techniques that have become standards throughout the industry. Harden has written for AdWeek, DM News, and Interactive Marketing News, and is a regularly featured expert on national television and radio. Heyman is founder and principal of New Canoe, a member of the Catenas group of professional services companies.

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