Table of Contents
Foreword James Scott Bell 1
Introduction 3
Manual
Author Attitude: The Essential Characteristic Necessary for Publishing Success 5
How to Begin: Evaluate Yourself and Your Book for Success 15
Step #1 Develop an "Author Attitude" and Plan Your Success 24
Step #2 Know What Your Book Is About and Why Someone Would Want to Read (Buy) It 40
Step #3 Analyze How Many People Really Might Buy Your Book 59
Step #4 Compare the Competition and Discover If Your Idea Is Unique and Necessary 72
Step #5 Examine the Structure of Your Book 85
Step #6 Decide If Your Book's Content Matches Your Initial Vision 95
Step #7 Discover Ways to Brand Yourself and Earn More Money 106
Step #8 Weigh Whether You Are the Best Person to Write This Book … Now 121
Step #9 Gauge If You Make a Good Publishing Partner or Indie Publisher 133
The Final Steps: From Aspiring to Published Author 146
Samples
Sample #1 168
Sample #2 175
Sample #3 183
Sample #4 189
Training Exercises
Step #1 197
Step #2 207
Step #3 213
Step #4 216
Step #5 221
Step #6 225
Step #7 229
Step #8 232
Step #9 238
Index 243