The Author's Guide to Publishing and Marketing


The inside story on how to get up the book sales ladder.

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The inside story on how to get up the book sales ladder.

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Product Details

  • ISBN-13: 9781846941665
  • Publisher: Compass Books
  • Publication date: 3/16/2009
  • Pages: 224
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.70 (d)

Table of Contents

Pt 1 Getting published 5

1 The truth about publishing 6

2 Finding a publisher 12

3 Self-publishing and subsidy publishing 18

4 Working with your publisher 21

5 Royalties and advances 33

6 Scheduling 36

7 Negotiating promotion and publicity with your publisher 38

Pt. 2 Marketing the book 43

8 Finding the right approach 44

9 Your tools 60

10 Publicists 67

11 Expanding the circle 73

12 Speaking Venues and Talks 86

13 Getting your book into bookstores 102

14 Advertising 111

Pt. 3 Using the Internet 115

15 Websites 116

16 Amazon 126

17 Monitoring and increasing your internet presence 134

18 Blogging 137

Pt. 4 Working with the media 139

19 Writing a Press Release 140

20 Review copies 147

21 What journalists need from an author 153

22 TV and radio 170

23 print media 179

24 Media trouble shooting 187

App. 1 Preparing your manuscript 190

App. 2 Working though production 195

App. 3 After printing 201

Resources 204

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