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The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a small business for more than a decade.
Join Mark Cenicola on his path through a number of guerilla branding tactics which were successfully used to build both his personal and small business brands. During this process he's positioned himself and his small business as recognized leaders in the industry, gained respect from the business community, and enjoyed the rewards.
Now you can use these stories and lessons to position your business, whether small or large, to earn the recognition, respect, and rewards you desire.
unseen1
Posted November 12, 2010
This book is written very well, and is a MUST read for any business minded person. He tells his story in a way that we can take into action in our own lives.
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Posted October 2, 2010
This book is a great read for a business owner or individual looking to help set themselves apart from the rest of the crowd. Whether strengthening your business brand or personal brand, this book is an easy read on how to get it done.
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Overview
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers.The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a small business for more than a decade.
Join Mark Cenicola on his path through a number of guerilla branding tactics which were successfully used to build both his personal and small business brands. During this process he's positioned ...