The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight by Andrew Richard Albanese | NOOK Book (eBook) | Barnes & Noble
The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight

The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight

5.0 2
by Andrew Richard Albanese
     
 

Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early

Overview

Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, a federal judge deemed their actions illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Updated with new information after the verdict and based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.

Product Details

ISBN-13:
9781625390929
Publisher:
Publishers Weekly
Publication date:
06/20/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
1,068,678
File size:
2 MB

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The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
An interesting behind the scenes look at how the nascent e-book industry has developed. The story of what came to be the current antitrust case against Apple, and how the big publishers struggled over their decisions is told almost like a legal thriller. I recommend this for anyone who likes e-books and cares about their future, as well as anyone who loves or hates either Apple or Amazon. There are no clear bad guys here.
Anonymous More than 1 year ago