The Beatles Are Coming!: The Birth of Beatlemania in America

Overview

The Beatles Are Coming! covers the Beatles first visit to the United States and the events leading up to the group's arrival on February 7, 1964. It is the most thorough and accurate book ever published on how Beatlemania evolved in America. The book details why Capitol Records turned down the Beatles four times before finally agreeing to release their records. It tells the stories of two small companies, Vee-Jay and Swan, who issued the group's records without success in 1963. It details the American media ...
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Overview

The Beatles Are Coming! covers the Beatles first visit to the United States and the events leading up to the group's arrival on February 7, 1964. It is the most thorough and accurate book ever published on how Beatlemania evolved in America. The book details why Capitol Records turned down the Beatles four times before finally agreeing to release their records. It tells the stories of two small companies, Vee-Jay and Swan, who issued the group's records without success in 1963. It details the American media coverage of the Beatles in late 1963, when Beatlemania was viewed as a curious fad happening in England that could never catch on in the United States. It explains how the Beatles were booked for The Jack Paar Program and The Ed Sullivan Show, as well as two concerts at Carnegie Hall. The book concludes with stories and pictures of the Beatles historic first U.S. visit in February, 1964. The book contains over 450 images, including many previously unpublished photos of the Beatles. Foreword by Walter Cronkite.
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Editorial Reviews

The Washington Post
The 246-page book includes 450 photos and images from period publications, album art work, merchandising and publicity materials, and documents from various legal tussles between record labels after the Beatles' worth became evident. Spizer also debunks numerous myths about the group, including a popular one that the assassination of President John F. Kennedy played a key role in their American success as they pulled the country, particularly its youth, out of its collective grief. As Spizer shows, convincingly, the Beatles lifted everyone's spirits regardless of borders; they simply had a hard time crossing ours. — Richard Harrington
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Product Details

  • ISBN-13: 9780966264982
  • Publisher: 498 Productions, LLC
  • Publication date: 1/1/2010
  • Pages: 246
  • Sales rank: 1,402,863
  • Product dimensions: 7.62 (w) x 12.06 (h) x 0.75 (d)

Meet the Author

Bruce Spizer has written seven critically acclaimed Beatles books, including The Beatles Records on Vee-Jay, The Beatles' Story on Capitol Records, The Beatles on Apple Records and The Beatles Are Coming! The Birth of Beatlemania in America. He has appeared on several national television and radio programs as a Beatles expert and is a consultant for EMI on Beatles projects.
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted March 21, 2007

    A reviewer

    I reviewed The Beatles Are Coming! by Bruce Spizer (accountant, attorney, Beatles commentator on radio and television, and frequent guest speaker at Beatles conventions) for The World Beatles Forum fanzine (Jan/Feb 2004). Walter Cronkite, once voted the most trusted person in America, says it best in the book's foreword, 'The Beatles Are Coming! is a thoroughly researched and entertaining account of the group's first U.S. visit, full of interesting and little known stories about how the Beatles caught on in America. The text is effectively matched with hundreds of pictures and documents. The devotion and effort Bruce Spizer put into this book is rare these days.' (Mr. Spizer was asked by EMI to write the text for its 60-page booklet included with The Beatles' The Capitol Albums Vol. 2 CD set.) The Beatles Are Coming! is a fun and exciting read. Mr. Spizer allows the reader to relive the building of Beatlemania in America - the adventure, the screams, and the dreams on stage and behind the scenes. The Beatles Are Coming! is the best book about The Beatles' 1964 invasion of America!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted February 3, 2007

    Boring.

    All of Bruce Spizer's books are for diehard Beatle collectors only. They are lavishly illustrated and beautifully put together. The trouble is there is no substance to his writing. His books are poorly written and are no more than a collection of facts which lack imagination or interesting prose. Bruce Spizer is a full time accountant who writes like one. The most ridiculous details are gone over pertaining to uninteresting variations in album label colours and promotional items. There are plenty of other Beatles' books that have covered the exact same ground as any one of Mr. Spizer's books in a far more entertaining way. 'The Beatles '64: A Hard Day's Night In America.' By A.J.S. Rayl (1989) covers most of what is in this book in its very first chapter!

    0 out of 1 people found this review helpful.

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