The Best Darned Book on Marketing: Latest and Greatest Breakthrough Methods for Turning Your Best Ideas into a Profitable Business

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Everyone has great ideas that they wish they could turn into reality -- especially those ideas that could make a lot of money. This book will show you how to develop, test, market and sell your ideas -- without a huge financial risk!
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More About This Book

Overview

Everyone has great ideas that they wish they could turn into reality -- especially those ideas that could make a lot of money. This book will show you how to develop, test, market and sell your ideas -- without a huge financial risk!
Read More Show Less

Product Details

  • ISBN-13: 9780971524118
  • Publisher: Bogart Group, The
  • Publication date: 8/28/2004
  • Pages: 212
  • Product dimensions: 70.00 (w) x 97.50 (h) x 7.50 (d)

Table of Contents

Foreword iii
Dedication vi
The Science Behind This Book vii
Disclaimer x
1. Finding Your Best Idea: Are You Where You Want To Be? 1
2. Advancing Your Concept: The Process of Self-Assessment 14
3. Assessment: The Best Ways To Test Your Idea 29
4. Do It Yourself R&D: Creating A Model and Protecting It 47
5. First Steps To Market: Materializing Your Concept 64
6. Testing The Market: Making It Go Without Letting It Go 77
7. Initial Sales: "Hello Out There. What Do You Think?" 100
8. Pricing, Sales, And Distribution: Converting Dream to Dollars 112
9. Credible, Mostly-Free Advertising That Works: "Hey boss, look at this." 129
10. Credible, No-Risk Paid Advertising: Crossovers, Coupons, and Cuts 154
11. Publicity: Winning Sales by Earning Hearts 164
12. Conventional Advertising: If It Doesn't Pay, You Don't Play 175
13. Moving Goods & Services to Market: The Joy of Demand 188
14. Business Success: The Elements of Sustained Profitability 196
Afterward: Time to Make Your Ideas Come to Life 204
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