The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II

by Damian Ryan
     
 

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In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new

Overview

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Product Details

ISBN-13:
9780749469696
Publisher:
Kogan Page, Ltd.
Publication date:
03/03/2014
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
272
File size:
8 MB

Related Subjects

Meet the Author

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book of its kind which is required reading by over 100 universities and colleges including Harvard University in the USA and the Chartered Institute of Marketing in the UK. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media. Damian is founder and chairman of The Global Academy of Digital Marketing, a new collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. Aside from his passion for digital media and digital marketing, Damian is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. Mediaventura raises capital for digital companies and manages sellside and buyside mandates on behalf of some of the biggest names in the marcoms sector including WPP and IPG, among others. In 2014 Damian was appointed to the board of Upfront Business Development where, together with senior management, he will help lead the company through its next stage of growth.

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