When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box
This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
Jill Lublin, international speaker and author
For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich
21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker,PublishedandProfitable