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In Good Company founders Lancaster and Abrams interview 100 businesswomen in this snappy guide to entrepreneurial bliss.
This well-crafted book certainly isn't just for women, but rather for anyone dreaming of making their career work for them. Eschewing the traditional (and admittedly male) grow-it-and-sell-it model of entrepreneurship, the authors focus on helping struggling entrepreneurs create the kinds of companies they dream about. Sadly, write the authors, despite huge reserves of energy, drive and intelligence, many of those modern entrepreneurs end up getting in their own way. They take bad advice, expand when they shouldn't and sell things they don't care about. Lancaster and Abrams provide a recipe for success that begins with a series of simple yet penetrating questions that crystallize why someone would want to venture out on their own in the first place—and, subsequently, where they could go wrong. They advocate savvy business solutions that that would likely be anathema in the male-dominated corporate arena—e.g., sharing, cooperation, even friendship. Smashing the corporate paradigm is possible, and it never looked so rewarding and fun.
Knuckle-draggers in pinstripes will probably continue to look for the easy kill, but readers with a soul will want sit down, uncork the highlighter and dig in.
Introduction: The Promise of Entrepreneurship 1
Part 1 The Big Questions: Building Your Business from the Inside Out
1 What's in it for You? Clarify What You Want from Your Business 13
Business Spotlight: Trish Karter, Dancing Deer Baking Company 43
2 What Will Your Business Be Known For? Provide Your Business with a Purpose 47
Business Spotlight: Shobha Tummala, Shobha 75
3 What Do You Do Best? Give Yourself a Job You Enjoy 78
Business Spotlight: Barbara Lynch, Barbara Lynch Gruppo 113
4 Where Do You Go from Here? Define a Successful Future for Your Business 116
Business Spotlight: Teresa Chang, Teresa Chang Ceramics 144
Part 2 The Critical Skills: Mastering Everyday Actions for Business Success
5 Progress Makes Perfect: Recognize the Value of Doing Less 149
Business Spotlight: Claudia Hanlin, Claudia Hanlin's Wedding Library 167
6 Perfection is a Trap: Embrace Experimentation 171
Business Spotlight: Rebecca Kousky, Nest 188
7 Enough is Enough: Learn to Say No 192
Business Spotlight: Jen Mankins, Bird 214
8 Don't Go it Alone: Leverage the Power of Community 217
In Good Company: Advice from Entrepreneurs Included in The Big Enough Company 243
About In Good Company Workplaces 267
Posted January 17, 2012
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