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The Big Fix
     

The Big Fix

by Katharine Greider, Katherine Greider
 

ISBN-10: 1586481851

ISBN-13: 9781586481858

Pub. Date: 05/06/2003

Publisher: PublicAffairs


As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every

Overview


As the pharmaceutical industry invests more and more in the development of new drugs, true breakthroughs are few and far between. Into the breach comes a panoply of product-line extensions and me-too drugs aimed at grabbing market share. The industry plows its high profits back into research, but invests an equal or greater sum in flogging its products in every imaginable venue. Research studies are designed to support marketing claims. Many doctors all over the country get their first information about new drugs from a salesperson. And, increasingly, prescription drugs are pitched to consumers on TV and the internet with images of hope, terror, or chic. Evidence-based practice guidelines, which endeavor to get the right medicines to those who will benefit most, can't be heard over the din.

Having created an unprecedented number of "megabrands"—blockbuster drugs with huge sales—and undergone an extraordinary wave of consolidation, some drug companies now find themselves in a precarious position. Patents are expiring on flagship products. In order to sustain the growth Wall Street has come to expect, these companies must produce billions of dollars worth of new revenue—fast. But can Americans continue to bankroll Operation Grow Big Pharma? Must we swallow the bad with the good?

Product Details

ISBN-13:
9781586481858
Publisher:
PublicAffairs
Publication date:
05/06/2003
Pages:
208
Product dimensions:
5.52(w) x 8.36(h) x 0.59(d)

Table of Contents

Introductionix
1The Spend Trend1
2Patent Shenanigans27
3You Say Profits, They Say R&D43
4Big Pharma's Winning Pitch63
5Getting to You87
6Drugs R Us107
7Nothin's Gonna Change My World143
8The Goose That Laid the Golden Egg153
Conclusion169
Sources and Acknowledgments175
Index177

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