The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

by Seth Godin, The Group The Group of 33
     
 

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How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm

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Overview

How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Editorial Reviews

Soundview Executive Book Summaries
Marketing guru Seth Godin has gathered the talents of 33 professionals who know how to create remarkable things into The Big Moo. Based on the idea that the only way to grow is to be remarkable, Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and many others contribute their take on overcoming the barriers to becoming remarkable and persuading others to make it happen. Topics covered include using time, Harry Houdini's ability to draw a crowd, 11 ways to fail, 10 things smart startups know, and making money with garlic. Copyright © 2006 Soundview Executive Book Summaries
From the Publisher
"{An}engaging anthology of business homiletics...browsers are bound to find something thai hits a chord."

Product Details

ISBN-13:
9781400132010
Publisher:
Tantor Media, Inc.
Publication date:
01/28/2006
Edition description:
Library - Unabridged CD
Product dimensions:
6.70(w) x 6.40(h) x 0.90(d)

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From the Publisher
"{An}engaging anthology of business homiletics...browsers are bound to find something thai hits a chord."

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