The Big Picture : Essential Business Lessons from the Movies

Overview

Movies are magical. They can release us from the stress of everyday life. But movies also contain valuable lessons to improve the way we do business. In their entertaining book, The Big Picture: Essential Business Lessons From the Movies, authors Kevin Coupe and Michael Sansolo show how to use the stories in movies to solve problems in business. From The Godfather to Tootsie, from The Wedding Singer to Babe, the authors use more than sixty of their favorite movies to teach important lessons about branding, ...

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The Big Picture: Essential Business Lessons from the Movies

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Overview

Movies are magical. They can release us from the stress of everyday life. But movies also contain valuable lessons to improve the way we do business. In their entertaining book, The Big Picture: Essential Business Lessons From the Movies, authors Kevin Coupe and Michael Sansolo show how to use the stories in movies to solve problems in business. From The Godfather to Tootsie, from The Wedding Singer to Babe, the authors use more than sixty of their favorite movies to teach important lessons about branding, customer service, leadership, planning, ethics, and innovation. Readers will learn how to use stories from the movies to communicate clearly with employees, clients, and customers. The book includes movies that illustrate key business lessons in branding, ethics, customer focus, leadership, and more. Get out the popcorn, sit back, relax...and learn!

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What People Are Saying

Gerry Lopez
The connection between the movies and business wisdom has been there all along. It took Kevin and Michael to bring it into sharp, digital-age focus. (Gerry Lopez, CEO, AMC Entertainment Inc.)
Jim Donald
The Big Picture will open your mind about the power of storytelling, whether it s for a speech, a business presentation, or a one-on-one with a business associate or a member of your family. Great job, Kevin and Michael. You have given me a new reason to go to the movies. (Jim Donald, CEO, Haggen, Inc. and former CEO, Starbucks Coffee Company)
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Product Details

  • ISBN-13: 9780971154285
  • Publisher: Brigantine Media
  • Publication date: 1/15/2010
  • Edition description: RAPHEL MARKETING INC
  • Pages: 211
  • Sales rank: 735,720
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

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